STOP! And Trigger the Appropriate Resources – Step 2 of Managing a Crisis

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STOP. Stop what you’re doing and take a moment to think. Think about a time when your organization faced a crisis. What did you do? What did senior leadership do?

If you cannot think of a particular time when your organization endured a hardship, think of an organization just like yours that has experienced a crisis. Because tomorrow, that could be you. Whether it be a natural disaster, episode of workplace violence, cyberattack or a different event – no organization is immune.

The word that can mean many things, including stopping at a stoplight, stopping a movie or stopping plans before they ensue.

At Firestorm, when we think of stop, we think of an acronym. This acronym stands for:

  • Stabilize
  • Trigger
  • Opine
  • Prevent

In times of a crisis, STOP. In a previous article, we reviewed the “S” representing the Stabilize phase of Crisis STOP™. When a crisis occurs: STOP and Stabilize the situation. Focus on the issues at hand before taking actions or releasing statements. Brand and reputation impacts must be taken into consideration when a crisis occurs. Actions taken in the immediate aftermath of a crisis may make sense in the moment, but without a clear decision-making process, they may not make sense a week, a month or a year later. Read the full article on Stabilizing During a Crisis.

Stopping and stabilizing the situation is a great start, but it’s only ¼ of the solution. When you have stabilized a situation, who do you call upon for assistance? The next phase of Crisis STOP™ involves triggering the appropriate resources.

Related: Download the Paper: Crisis STOP™

STOP and Trigger

An issue many organizations face is the lack of established external resources before a crisis. Disaster denial plays a critical role in under-preparedness.

Many people have not established legal services or counsel prior to an event, so in the heat of the moment, they do not know where to turn and ultimately make common crisis errors. Often, organizations latch on to the first professional they reach, but does the professional have crisis experience? Have they been thoroughly vetted? Would you ask a dentist to mend a broken leg if they are the first doctor you reach after snapping a tibia? Crisis management is no different. The person an organization speaks to first should be seasoned in managing crises.

Those who establish a Crisis STOP™ program can be confident appropriate resources will be triggered instantly. The resources will be of quality and have a working knowledge of crisis situations.

Firestorm is always, and will remain, a resource in times of disaster. We encourage your organization to establish a plan prior to an event occurring. Not sure where to start? We can help with that, too. Contact us and we’ll set you on the right path.

In the upcoming weeks, look for parts three and four of our Crisis STOP series – Opining and Preventing.

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