As Director of Public Relations for Abilene Christian University
, Firestorm Expert Council Member Grant Rampy shares his experience and response approach when the tragic news of a crash of a school-owned bus carrying 12 agricultural studies students, three faculty members and a faculty member’s wife occurred. The group was on their way from Abilene to Medina to spend the weekend doing mission work at a children’s home.
Authorities say the 34-year-old driver, faculty member Michael Nicodemus, lost control as the bus was entering a bend on U.S. 83 near Ballinger. The vehicle hit a concrete culvert and did a complete roll, ejecting some passengers. Anabel Reid, a student from Petersburg, was pronounced dead at the scene.
When a crisis is unfolding, the media has a huge role in telling the stories of crises. Transparency from those involved in crises is a must. You need to tell your story; if you don’t someone is going to make one up and tell it for you.
When faced with a crisis situation in your business, there is a choice to be made: we can get all the facts out – the good, the bad and the ugly – and we can do so in a hurry, or we can try to shade the truth, hide the facts, and make the way toward finding them as murky as possible. We choose the former.
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