Re-imagine Resilience – Bay Area Emergency Managers Conference

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Firestorm is pleased to once again support and participate in the Bay Area Emergency Managers (BAEM) Conference, July 28, 2016, 8:30 AM – 5PM PST

Final Agenda BAEM 2016 Presentations
… here is what you’ll see at this years Bay Area Emergency Managers Conference
Based on last years success we are presenting the third annual Bay Area Emergency Managers Conference.  The event will be held on July 28, 2016 so save the date!
Last years topics were varied, extremely interesting and informative. This year is shaping up to be equally exciting.
Tickets and event information can be seen at:
Final agenda information:
Corporate Emergency Response and Business Continuity; Two Jobs – One Team
Presenter:  Raelene Anderson, CEM, MBCP and Robert Cook, CEM

OrganizationApplied Materials

Summary: Expanding the spectrum of business resilience is a central theme to most organizations. This presentation will show how corporations and other organizations should simultaneously deploy emergency response and business continuity teams. Together, not one after the other as most people have learned works better in tandem for recovery during a variety of organizational disruptions.

The presenters are both from the public sector and have translated their experience, knowledge and training into a world class global program for use in any public or private organization. The presenters will share both lessons learned and best known methods (BKMs).

Executive Buy-In and Engagement – Re-Imagining Resiliency “Engagement” and “Excitement” at all levels of our


Presenter: Gina Manos, Director and Ray Bonilla, Senior Director
OrganizationKaiser Permanente

Summary: Building a culture of resilience requires all levels of the organization to be engaged and embrace their role in preparedness and resiliency. And it isn’t something we do just once a year – it is an on-going process of building that ‘muscle memory’ on what to do when business disruptions occur. 

Our presentation will teach business continuity, crisis management and disaster recovery professionals how to engage their workforce and ensure their message on resiliency and continuity management sticks.  Business continuity planning and emergency preparedness are important but that doesn’t mean the messaging needs to be dry and boring.  In this session, we will teach valuable tips and guidelines on how to create compelling content which will engage audiences and inspire them to embrace their role in becoming resiliency leaders.
Cyber Breach Is Not An IT Issue- Is Your Organization Ready? How Do You Know?

Presenter: Jim Satterfield, President & COO


Summary: Today, 80% of the value of corporate assets has shifted from physical to virtual. Accordingly, the resulting business risk has increased dramatically over the last two decades. Corporations face accelerating, complex, sophisticated cyber-breach attacks with expanding business impacts. Do you know your information assets? Understand why they are targeted? Recognize the warning signs? How have you adapted your emergency and business continuity program to address these escalating human risks from your employees, suppliers, and customers? 

A fire will not destroy your company. A cyber breach can. A cyber breach impacts your company’s relationship with your clients, places your brand and reputation under attack, and has catastrophic economic impacts to both your company and your clients. A cyber breach is a business problem, not an IT problem.

Your company’s IT resources will address the technical information security issues. You and your department have a critical leadership opportunity to empower your company’s employees in protecting your information assets, recognizing a breach at onset, mitigating the impacts, and managing the business response. Your existing plans provide the crisis response foundation and execution needed before, during, and after a cyber breach. IT should handle the technology response. You should lead the business response.

In the event of a Breach, an organization must have a Cyber Breach Response Plan to address the overall business issues beyond the IT problem. This plan should be detailed, identify the warning signs, document the actions required, assign responsibilities, and confirm the critical communications needed. This presentation will focus on these critical elements and strategies needed to protect your overall business, brand, and clients as a result of a breach. Learn what you must do now.


2015-2016 CI / KPMG Global BCM Program Benchmark Study Results and Resilience Trends 

Presenter: Matt DeFrain, Director


Summary: KPMG has partnered with Continuity Insights to conduct this survey annually since 2003 through 2009, and then bi-annually in 2012, 2014, and 2016.  Respondents for the study were obtained from the Continuity Insights subscriber base by way of its publications, Website and email deployments, as well as from other professional organizations that supported the study. The online survey was comprised of 47 questions and was fielded from November 2015 to February 2016. The study questions were developed by KPMG. Nearly 350 respondents participated. Learn about the latest trends in Resilience through a summary of the results with emphasis on issues / crisis management, tools, metrics and program management. 


A Drone’s View of a Medical Surge Plan: Power, Money and the Cause

Presenter: Jane Smith, Commissioner

Organization:  California EMS Authority

Summary: As healthcare professionals we often stretch the limits of our system but manage to get through any given day, probably with a sigh of relief.  Today we are living in volatile times whereas events that were considered unique are now the norm, i.e. Zika, to work place shootings. 

Once day-to-day operations are interrupted, you must utilize medical surge plans that have been previously developed and are in place that involve common language of Incident Command Systems (ICS), Mass Causality Incident (MCI), and overall Emergency Preparedness.  In this session we will examine four (4) effective tools involving rational processes to develop or improve a framework for a medical surge plan.
1. Gather facts, set objectives and measure your progress.
2. Organize the Power of relationships, responsibilities with qualified job tasks.
3. Confront the 800lb gorilla – Money!
4. Implement the plan to assure that the Cause is fixed and complete.

Our ‘praxis’ is to provide for unanticipated stresses, not simply to survive but thrive. The end goal of this session is that you will be able to use these tools to bring ‘control to the chaos’ through your developed Operating Procedures. 

Resilience after a cybersecurity attack – implementing a prudent cybersecurity emergency management program

Presenter: Tony Crites and John Romero


OrganizationPreparedness Programs Emergency Services ,Texas A&M Engineering  Extension Service
Summary: The number of reported cyber incidents in the United States each year is increasing, and the Nation faces persistent challenges with a widespread, growing, and ever-changing threat of cyber-attacks and an insufficient number of cyber security professionals. The risk of a company experiencing a major cyber-incident is high, however the role of emergency managers and cyber-security professionals in preventing, mitigating, and responding to a major cyber incident with physical consequences remains unclear. There is a need to integrate cyber security and emergency management to be able to respond to and recover from a major cyber-incident. This conference talk will highlight the importance of emphasizing and integrating cyber security personnel into your emergency management program to assist in protecting your data and your customer’s data.
Workplace Violence – A Mitigating Approach To Stop The Madness
Presenter: Jeff Hamilton, President & COO
OrganizationNexis Preparedness Systems / Firestorm
Summary: People do not just snap. There are warning signs, red flags, cues, signals – but often they are not considered to be of a serious nature, so they don’t get reported. Whether violence or cyber-bullying, there are warning signs and indicators. Missing recognition of behaviors of concern or failing to listen to what is being said empowers escalation to violence. Knowing before the gun comes to the workplace or an act of violence happens is a critical intelligence planning responsibility for every business.
This talk covers comprehensive and consistent methods and strategies to identify behaviors of concern prior to becoming an act of workplace violence.
Benefits of Joining the International Association of Emergency Management International
Presenter: Carolyn J. Harshman, CEM, President
Organization: IAEM-USA Region 9

Summary: With more than 9,000 members worldwide, the International Association of Emergency Managers is the leading professional association dedicated to bringing together emergency managers and responders from all levels of government, military, the private sector and volunteer organizations.  Also, IAEM’s Certified Emergency Manager (CEM) is the only internationally-recognized certification program for emergency managers.  Our speaker is President of IAEM-USA Region 9 which California, Arizona, Nevada, Hawaii, and the Pacific Territories. 

In addition to an overview of IAEM and CEM benefits and opportunities, the presentation will provide insights into activities within the region for promoting disaster resilience.  Topics will include:
  • Resilience concepts and definitions
  • Methods to strengthen mitigation and recovery
  • National Disaster Preparedness Training Center’s educational opportunities to learn and examine disaster resilience
  • Rockefeller Institute’s “100 Resilient Cities” campaign to encourage urban resilience – the capacity of individuals, communities, institutions, businesses, and systems within a city to survive, adapt, and grow no matter what kinds of chronic stresses and acute shocks they experience.  Best practices from the region’s representatives – Berkeley, Honolulu, Los Angeles, Oakland, and San Francisco.
For More Information:
Greg Jones, Genentech
Jeff Hamilton, Nexis Preparedness Systems
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