New Firestorm franchise brings diverse business backgrounds – Press Release

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March 14, 2012


Firestorm is pleased to announce their newest franchise has been established in the Denver/Boulder, CO, metropolitan area. 

The new owners are Robert and Jennifer Freedman, from Boulder, CO, and Guy Higgins, from Lafayette, CO.  All three are principals of Performance², a business consultancy based in Boulder.
“The three principals bring a diverse set of backgrounds and experience to the Firestorm Franchise, with a combined 100 years of private- and public-sector business experience.” Said Firestorm President/Co-Founder Jim Satterfield.

Until now, Performance² has been focused on helping businesses significantly improve their performance through effective strategy development, leadership and decision making.

Jennifer Freedman,  “We are excited about joining the Firestorm family, which will now allow us extend our capabilities to help businesses plan and prepare for potential disruptions and risks to their business,” said Jennifer Freedman, managing partner for the new Firestorm franchise.  “All too often, companies plan well for prosperity, but fail to plan for potential adversity.  Both are equally important.  Adding the high-quality Firestorm tools and processes to our company’s capability mix, we can help our clients plan for and survive the threats as well as achieve the successes.”

The new franchise will operate out of the Performance² office in Boulder, Colorado, and will serve companies anywhere in the United States.  The Principals can be reached at [email protected] or (720)-763-8190.

About Firestorm:

About Firestorm: Firestorm is the premier, national leader in business continuity, vulnerability analysis, risk mitigation and crisis management, and knows that disaster readiness and enterprise value go hand-in-hand. Staffed by attorneys, engineers, physicians, law enforcement professionals, psychologists and many other talented individuals, Firestorm works directly with their Senior Management Team and Expert Council on behalf of clients. Firestorm maintains a national network of offices. For more information visit

Franchisees utilize all capabilities of Firestorm (, including its name and trademark; operational methodology including plans, policies, procedures and training; and access to its staff, 100-member strategic Expert Council, 2000-member tactical Solutions Board, and Online Resource Center.

To obtain Firestorm Franchise information, contact Jim Satterfield at (770) 643-1114 or [email protected]

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