Firestorm CEO Quoted Along with Industry Experts in Bloomberg BNA

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Firestorm CEO and President Jim Satterfield joined experts from Marsh Consulting and FEI Behavioral Health regarding the need for Disaster Plans in light of Hurricane Harvey in the August 29 edition of Bloomberg BNA.

From Bloomberg BNA

Hurricane Harvey Highlights Need for Disaster Plan | Bloomberg BNA

Employers can use social media applications for communication in times of crisis, Jim Satterfield, chief executive officer of crisis management | August 2017

“Employers can use social media applications for communication in times of crisis, Jim Satterfield, chief executive officer of crisis management firm Firestorm, told Bloomberg BNA Aug. 29. For example, if a company is in the path of a hurricane, snowstorm, or other weather event, there is a high likelihood it will lose electricity and lose the ability to communicate directly with workers, but the cloud can provide an emergency notification plan using Facebook, he said.

Including a virtual meeting place in disaster plans makes it that much easier for employees to update the company on their status, Satterfield said. To make this work, HR should map where every employee lives. This kind of planning “pays such a disproportionate return on investment,” Satterfield said.”

Read this article in full at Bloomberg BNA

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