Emergency Response – Apex Mobile Unit a Good Idea

“What should we do now?” “What should we say?”

How you answer the question “What should we do now?” can have far reaching implications for your company or organization. Preparedness and Resiliency are key brand attributes for every company. Crises come as surprises. Control of events and message are lost. Impacts accelerate. Public scrutiny intensifies.

Are you ready? How do you know? Are you sure?

Most executives are trained to make decisions based upon information, data, and policy.

In a crisis,

• Information is generally wrong
• Data is not available
• Policies do not exist
• Command & control is lost
• Brand & reputation are under attack
• Leadership is involved and engaged personally
• Impacts are disproportional
• Events are escalating
• Speed is quality or even survival
• You are the center of media focus

The above dynamics work aggressively against traditional empirical management decision processes. Decisions must be made quickly with limited and often incorrect information.

A crisis is not business as usual. A crisis is business as unusual.

Crises have a short duration, but have consequences that can determine the viability of a business or organization for years to come. If you are explaining, you are losing.

Crises have impacts – for good and bad. Every crisis starts with a combination of opportunity and danger. Where the risk/crisis conundrum balances depends upon your initial critical decisions, your crisis communications, your monitoring of events, and your adjustments made to strategy and actions as events develop. Your company’s reputation, brand, legacy, and profitability hang in the balance in a crisis. Crises are personal. Every crisis is a human crisis. It is your company. It is your people. It is your brand. It is your reputation. It is your career. Doing the wrong thing or doing nothing can create a point of no return.

We Help Clients Take Control of Crisis

In crisis, we assist senior management in developing or implementing a Crisis Management Plan.  We provide advice and insight to help managers make crucial decisions, and communication experts to assist with social media communications and public relations.  Our Senior Team is ready to help your senior team.

Don’t Let Your First Response Become Your Second Crisis

As the leading crisis management company, our founders, executives, principals, and Executive Council are available to assist as needed.  We put together the right team for you.

Call us today and discover how we can help in calm and in crisis.  (800) 321-2219