ASIS International Hosts webinar Featuring Firestorm CEO

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ASIS Firestorm Webinar bannerFirestorm CEO Jim Satterfield joined R3 Continuum CEO Bruce Blythe to deliver an ASIS International‏ Free webinar on “Hurricane #Harvey & Hurricane #Irma – What’s Next” on September 8, 2017

You may view a recording of this no fee event on the ASIS International Website:

The webinar provided insights into natural disaster issues and solutions. What are the risks? What made Harvey a crisis? What are the lessons learned? What is the Crisis Index in the days and weeks after the storm? What do you need to do now regarding Hurricane Irma? What do you need to know now?

The focus of the webinar was on the crisis impacts on employees, customers, facilities, supply chain, finances and brand.

Crises are fluid over time. A crisis can escalate or deescalate causing an adjustment of the Crisis Index over time. Recognition of the escalation and source will impact and shift the responses, DECISIONS, ACTIONS AND WORDS. The life-cycle of the crisis can be documented by recognizing the changing in Crisis Index over time.

Learning Objectives

  • Understand crisis impacts and related decisions
  • Prioritize actions to be taken
  • Focus communications messages
James W. Satterfield
President / CEO / Founder
Firestorm Solutions, LLC.

James (Jim) W. Satterfield is the CEO and President of Firestorm. Jim Satterfield is a nationally-recognized expert on crisis management, threat assessment, disaster preparedness and business continuity planning. Jim has spoken to hundreds of groups advocating a culture of preparedness.

Jim has experience as President, CEO, and COO of various public and private companies in business continuity, communications, crisis management, environmental, insurance, reinsurance, risk management, and technology. Jim has extensive expertise in the identification of vulnerabilities and risks along with solution design.

Jim has extensive public and private company experience in the identification of problems and designing solutions. His added experience as CEO and COO of various public and private companies provides for a substantive background in addressing the significant risks and exposures many corporate boards face in today’s highly regulated, dynamic environment.

Jim’s philosophy is that every crisis is a human crisis. He co-authored “Disaster Ready People for a Disaster Ready America.”

Bruce T. Blythe
R3 Continuum, Inc.

Bruce Blythe is an internationally acclaimed crisis management expert, certified clinical psychologist, and veteran of the Marine Corps’ Military Police. Bruce has personally been involved in various crises over the past twenty years such as the Oklahoma City bombing, 9/11, Hurricanes Andrew and Katrina. He serves as a consultant and certified coach to numerous Fortune 500 executives and managers in strategic crisis leadership, preparedness, and response. Bruce is widely regarded as a thought leader in the crisis management and business continuity industries. He has authored two books Blindsided: A Manager’s Guide to Catastrophic Incidents in the Workplace and Blindsided: A Manager’s Guide to Crisis Leadership and actively provides commentary in The Wall Street Journal, Newsweek, Business Week, and Fortune. Bruce has appeared on NBC’s Today Show, CNN, ABC’s 20/20, CBS’ 48 Hours, CNBC, NPR, and others.

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