2015 International Crisis and Risk Communication Conference
Firestorm is pleased to once again present both a pre-conference workshop and during conference sessions at the 2015 ICRC (International Crisis & Risk Communication Conference).
The conference provides a unique opportunity for leaders to come together with crisis and risk communication practitioners and professionals. Crisis expert Jim Satterfield and Dr. Robert C. Chandler, Director of the Nicholson School of Communication at the University of Central Florida, join forces to discuss the theme of Accountability, Metrics and Critique.
In this webinar, attendees will not only learn about communication challenges for establishing metrics for assessing crisis and risk communication. The importance of measuring the effectiveness of crisis risk and communication will also be discussed. Key case studies for analysis during the webinar include:
- Prep for Active Shooter — First-hand report from Sandy Hook Elementary School in Newtown, CT
- Social Media “Digital Firestorms”
- Multilanguage Emergency Alerting — Translating issues and obstacles into practical strategies
- MH 370 : Malaysia Airlines Flight 370 Crisis Communication
- Michael, Chu’no Ike — Innovative risk communication project director for Nigeria
Join Jim Satterfield, President, COO and Co-Founder of Firestorm, and Dr. Robert C. Chandler, Director of the Nicholson School of Communication at the University of Central Florida, for this information-packed crisis communication webinar and learn more about the 5th annual ICRC Conference.
The 2015 ICRC Conference Theme: Accountability, Metrics and Critique
Crisis communication readiness entails the awareness, planning, accountability, skills and resources necessary to navigate through a crisis. This increasingly entails the ability to identify, record, assess, understand and communicate the effectiveness of such measures. In the planning stages, specific facts, figures and outcome projections are necessary to justify the allocation of resources. In training efforts, effective critique and evaluation are needed for awareness, education and preparation. And, after crises, the ability to ascertain fulfillment of due diligence is vital.
Some core questions arise: By what standards do we judge such communication efforts, and how should we benchmark performance? Which measurements must be central on the communication dashboard? How do value systems (external and internal) figure in? For example, is a particular crisis communication practice fully ethical and honest, sustainable and transparent, and compliant to all necessary rules? Who decides, and how? How is health and safety preservation assessed with relationship to risk warnings and emergency communication? How might communication choices affect the human condition in the context of a crisis?
In business, effectiveness metrics may be used to show return on investment (ROI) and return on effort (ROE) as to crisis communication planning, management and execution. Post-crisis image-reputation, shareholder value and litigation costs are examples of important variables to be measured. Other areas might include: the impact of product recalls, post-scandal bounce-back, the effects of social media chatter, and impact on business outcomes and profitability. Using this data, how can we ascertain what works and what doesn’t and the reasons why?