Powerful technology provides powerful data – big data. More numbers, more detail and more metrics can complicate critical decision making in a crisis if misunderstood.

Karen Masullo, Firestorm Executive Vice President of Business Intelligence, explored the concept that the value of data is not the data itself – it’s what you do with the data. For intelligence to be useful you first need to establish why the intelligence is needed, what the intelligence criteria is based upon, and then put that intelligence into context. This brief outlines the key points of the webinar Why Business Intelligence Makes You So Dumb.

Download the brief.



Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.

Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, insurance-related services, communicable illness/pandemic planning, artificial intelligence, and every preparedness initiative.

Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings and continues to provide services to keep tens of thousands of employees, customers and students safer.

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