Powerful technology provides powerful data – big data. More numbers, more detail and more metrics can complicate critical decision making in a crisis if misunderstood.

Karen Masullo, Firestorm Executive Vice President of Business Intelligence, explored the concept that the value of data is not the data itself – it’s what you do with the data. For intelligence to be useful you first need to establish why the intelligence is needed, what the intelligence criteria is based upon, and then put that intelligence into context. This brief outlines the key points of the webinar Why Business Intelligence Makes You So Dumb.

Download the brief.



Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.