Powerful technology provides powerful data – big data. More numbers, more detail and more metrics can complicate critical decision making in a crisis if misunderstood.
Karen Masullo, Firestorm Executive Vice President of Business Intelligence, explored the concept that the value of data is not the data itself – it’s what you do with the data. For intelligence to be useful you first need to establish why the intelligence is needed, what the intelligence criteria is based upon, and then put that intelligence into context. This brief outlines the key points of the webinar Why Business Intelligence Makes You So Dumb.