The Containment Myth – Misinformation Magnets

Everyone swarms to bad news. The challenge is not to stop a rumor from becoming a lie, but to stop a rumor from becoming the truth. This brief, reviews the key points of crisis communication.

  1. Building, Maintaining or Restoring Trust
  2. Improving Knowledge and Understanding
  3. Guiding and Encouraging Appropriate Attitudes, Decisions, Actions and Behaviors
  4. Encouraging Collaboration and Cooperation

April 2016 cover