Firestorm and Black Swan Present: Communication Breakdown (It’s Always the Same) – July 2015 Post Session Brief

The following brief is based on the webinar “Communication Breakdown (It’s Always the Same)” presented by Jim Satterfield, President, COO and Co-Founder of Firestorm and Michelle Colosimo, Black Swan Solution’s director.

A key step in effective crisis communications planning is to develop clear and concise messages that address stakeholder questions and concerns.

In this brief, we:

  • Identify what you most want the target audience to know
  • Identify what you need to do to correct misconceptions or erroneous information
  • Prepare three key messages that communicate your overarching (core) talking points
  • Prepare supporting message points for each key message

Black Swan Cover July 2015 2