Bruce Blythe (R3 Continuum Chairman and Owner) has been a long-time friend of Firestorm. Jim Satterfield, CEO of Firestorm, sat down with Bruce to discuss clients in crisis and risk management.

This Spotlight interview focuses on what senior leadership risk and crisis management professionals do when called in to assist clients in crisis, and leadership’s role when “blindsided” by a crisis.

In this paper, we also discuss the release of the 2nd edition of his book Blindsided: A Manager’s Guide to Crisis Leadership. In this updated and expanded publication, Bruce walks us through two books in one: Crisis Response and Crisis Preparedness.




Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.

Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, insurance-related services, communicable illness/pandemic planning, artificial intelligence, and every preparedness initiative.

Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings and continues to provide services to keep tens of thousands of employees, customers and students safer.

(800) 321-2219


1000 Holcomb Woods Parkway
Suite 130
Roswell, GA USA 30076