Download the Brief: Sandy Hook: A First-Hand Account of the Power of Planning

Firestorm President, Jim Satterfield and Michael Cech presented a special webinar session and discussed Sandy Hook: A First-Hand Account of the Power of Planning.

Michael Cech’s wife, Yvonne, was the Library Media Specialist at Sandy Hook and was present the day of the December 14, 2012 shootings.

Michael, a former reporter and crisis communications specialist, recounted the details of that fateful day, analyzed the ensuing media coverage and discussed how a lack of planning for such a crisis led to confusion both during the event and in the aftermath.

Topics discussed in this brief include:

  • The Story of December 14, 2012
  • The Media Response
  • How school districts can prepare for active shooters
  • Dealing with the aftermath of an incident


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Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Firestorm empowers its clients to manage risk through assessment, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.