Download the Brief: Sandy Hook: A First-Hand Account of the Power of Planning

Firestorm President, Jim Satterfield and Michael Cech presented a special webinar session and discussed Sandy Hook: A First-Hand Account of the Power of Planning.

Michael Cech’s wife, Yvonne, was the Library Media Specialist at Sandy Hook and was present the day of the December 14, 2012 shootings.

Michael, a former reporter and crisis communications specialist, recounted the details of that fateful day, analyzed the ensuing media coverage and discussed how a lack of planning for such a crisis led to confusion both during the event and in the aftermath.

Topics discussed in this brief include:

  • The Story of December 14, 2012
  • The Media Response
  • How school districts can prepare for active shooters
  • Dealing with the aftermath of an incident



Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.

Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, insurance-related services, communicable illness/pandemic planning, artificial intelligence, and every preparedness initiative.

Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings and continues to provide services to keep tens of thousands of employees, customers and students safer.

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