Download the Brief: Firestorm Black Swan Critical Decision Support

The following brief is based on the webinar “Communication Breakdown (It’s Always the Same)” presented by Jim Satterfield, President, COO and Co-Founder of Firestorm and Michelle Colosimo, Black Swan Solution’s director.

A key step in effective crisis communications planning is to develop clear and concise messages that address stakeholder questions and concerns.

In this brief, we:

  • Identify what you most want the target audience to know
  • Identify what you need to do to correct misconceptions or erroneous information
  • Prepare three key messages that communicate your overarching (core) talking points
  • Prepare supporting message points for each key message








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Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.