Download the Brief: Firestorm Black Swan Critical Decision Support
The following brief is based on the webinar “Communication Breakdown (It’s Always the Same)” presented by Jim Satterfield, President, COO and Co-Founder of Firestorm and Michelle Colosimo, Black Swan Solution’s director.
A key step in effective crisis communications planning is to develop clear and concise messages that address stakeholder questions and concerns.
In this brief, we:
- Identify what you most want the target audience to know
- Identify what you need to do to correct misconceptions or erroneous information
- Prepare three key messages that communicate your overarching (core) talking points
- Prepare supporting message points for each key message