When you are at the center of a crisis, your visibility exposure is increased. If you do not have visibility into what others are saying, your exposure greatly increases. How you communicate can create a second crisis, and while the crisis is usually very short-lived, the consequences are not.
This brief summarizes key points by Jim Satterfield (Firestorm President, COO and Co-Founder) on how to manage the chaos created by a crisis.
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