When you are at the center of a crisis, your visibility exposure is increased. If you do not have visibility into what others are saying, your exposure greatly increases. How you communicate can create a second crisis, and while the crisis is usually very short-lived, the consequences are not.

This brief summarizes key points by Jim Satterfield (Firestorm President, COO and Co-Founder) on how to manage the chaos created by a crisis.



Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.