When you are at the center of a crisis, your visibility exposure is increased. If you do not have visibility into what others are saying, your exposure greatly increases. How you communicate can create a second crisis, and while the crisis is usually very short-lived, the consequences are not.

This brief summarizes key points by Jim Satterfield (Firestorm President, COO and Co-Founder) on how to manage the chaos created by a crisis.





HOW CAN WE HELP YOU?