Implementing a PREDICT.PLAN.PERFORM.® methodology to your crisis management efforts will help build a solid, reliable plan in case of disaster, and can actually buy you time.

This brief is an overview of key points made by Karen Masullo, Firestorm Chief Intelligence Officer/EVP, during the webinar Time is Not on Your Side.

Key points include:

  • NOT reacting
  • NOT believing everything you read online, see on the television or view via any other type of media
  • How to STOP and use caution and common sense
  • How to research and identify verifiable sources of critical information



Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.

Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, insurance-related services, communicable illness/pandemic planning, artificial intelligence, and every preparedness initiative.

Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings and continues to provide services to keep tens of thousands of employees, customers and students safer.

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