Implementing a PREDICT.PLAN.PERFORM.® methodology to your crisis management efforts will help build a solid, reliable plan in case of disaster, and can actually buy you time.
This brief is an overview of key points made by Karen Masullo, Firestorm Chief Intelligence Officer/EVP, during the webinar Time is Not on Your Side.
Key points include:
- NOT reacting
- NOT believing everything you read online, see on the television or view via any other type of media
- How to STOP and use caution and common sense
- How to research and identify verifiable sources of critical information
- How to PREDICT.PLAN.PERFORM.®