The Containment Myth – Misinformation Magnets
Everyone swarms to bad news. The challenge is not to stop a rumor from becoming a lie, but to stop a rumor from becoming the truth. This brief, reviews the five key points of crisis communication.
- Building, Maintaining or Restoring Trust
- Improving Knowledge and Understanding
- Guiding and Encouraging Appropriate Attitudes, Decisions, Actions and Behaviors
- Encouraging Collaboration and Cooperation