The Containment Myth – Misinformation Magnets

Everyone swarms to bad news. The challenge is not to stop a rumor from becoming a lie, but to stop a rumor from becoming the truth. This brief, reviews the five key points of crisis communication.

  1. Building, Maintaining or Restoring Trust
  2. Improving Knowledge and Understanding
  3. Guiding and Encouraging Appropriate Attitudes, Decisions, Actions and Behaviors
  4. Encouraging Collaboration and Cooperation



Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.