The Containment Myth – Misinformation Magnets

Everyone swarms to bad news. The challenge is not to stop a rumor from becoming a lie, but to stop a rumor from becoming the truth. This brief, reviews the five key points of crisis communication.

  1. Building, Maintaining or Restoring Trust
  2. Improving Knowledge and Understanding
  3. Guiding and Encouraging Appropriate Attitudes, Decisions, Actions and Behaviors
  4. Encouraging Collaboration and Cooperation








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INFORMATION

Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.

Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, insurance-related services, communicable illness/pandemic planning, artificial intelligence, and every preparedness initiative.

Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings and continues to provide services to keep tens of thousands of employees, customers and students safer.

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