Luck is not a Strategic Plan

“Our sincere appreciation for the excellent book… an incredibly timely demonstration of the company’s commitment to the health and safety of our employees and their families.” International Paper

Firestorm founders Harry Rhulen, Suzy Loughlin and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to addressDisaster Ready People Book the need for disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs. “Remember:  you are your own first responder,” the book reminds readers as it guides them through a comprehensive program of readiness.


Many companies have used Disaster Ready People for a Disaster Ready America as a promotional tool/gift for their clients, who in turn use the book to encourage their own employees to develop plans at home. In every crisis or disaster, family concerns override work commitments.

If the impact of a disaster or crisis can be lessened, the benefits to the employee, their family, and the client are enormous. The process of addressing these exposures sends a positive message to every employee that their family’s well being is valued.   In addition, the client’s operational and financial impacts can be lessened.

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Firestorm has customized the Disaster Ready People book for several companies, utilizing their corporate logo on the cover and a foreword written by their CEO.

Standard versions of the book can be shipped from existing inventory within five business days. In checking with the publisher regarding the printing of a custom, client version of Disaster Ready People, Firestorm can easily modify the book to meet client needs. Upon publisher receipt of the camera-ready logo and CEO foreword, a proof will be provided to the client within three business days. After proof approval by the client, the book will be printed and shipped within 45 to 60 days.  Furthermore, if additional pages of specific content relating to the client’s corporate plans or services are requested, Firestorm can arrange to add a custom chapter up to 10 pages to the client version for a small, additional incremental charge.

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Currently, Firestorm is enhancing the Disaster Ready People book series to address the remaining four out of five common failures – Failure of Critical Supply Vendors, Failure to Identify all Vulnerabilities, Failure to Update and Test Plans, and Failure to have a Crisis Communications Plan. These books will focus on the impacts on corporations and contain insights and case studies from key C-level executives. The series will also reinforce the strategic governance responsibility and compliance.

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Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Firestorm empowers its clients to manage risk through assessment, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.