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In a Crisis now? Call us: 770-643-1114


“What should we do now?” “What should we say?”

How you answer the question “What should we do now?” can have far reaching implications for your company or organization.  Preparedness and Resiliency are key brand attributes for every company. Crises come as surprises. Control of events and message are lost. Impacts accelerate. Public scrutiny intensifies.

Are you ready? How do you know? Are you sure?

Most executives are trained to make decisions based upon information, data, and policy. In a crisis,
•    Information is generally wrong
•    Data is not available
•    Policies do not exist
•    Command & Control is lost
•    Brand & reputation are under attack
•    Leadership is involved and engaged personally
•    Impacts are disproportional
•    Events are escalating
•    Speed is quality or even survival
•    You are the center of media focus

The above dynamics work aggressively against traditional empirical management decision processes. Decisions must be made quickly with limited and often incorrect information. A crisis is not business as usual. A crisis is business as unusual. Crises have a short duration, but have consequences that can determine the viability of a business or organization for years to come. If you are explaining, you are losing.

Crises have impacts – for good and bad. Every crisis starts with a combination of opportunity and danger. Where the risk/crisis conundrum balances depends upon your initial critical decisions, your crisis communications, your monitoring of events, and your adjustments made to strategy and actions as events develop.  Your company’s reputation, brand, legacy, and profitability hang in the balance in a crisis.  Crises are personal. Every crisis is a human crisis. It is your company. It is your people. It is your brand. It is your reputation. It is your career. Doing the wrong thing or doing nothing can create a point of no return.

In a Crisis now? 770-643-1114

FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.


Firestorm Newsroom

Firestorm Press Release Library

Current and Archived News Releases


Firestorm Principal Announced As President/COO of Leading Preparedness Company

Firestorm Principal, Jeff Hamilton, becomes President/COO of Nexis Preparedness Solutions


LIVERMORE, CALIFORNIA (September 1, 2015) – Nexis Preparedness Systems (NPS), the leader in effective emergency response solutions, announced the promotion of Jeff Hamilton to President and Chief Operating Officer. Mr. Hamilton will be responsible for continuing to lead NPS as the leader in providing a comprehensive approach to physical preparedness and to offering complete solutions in the areas of emergency response, business continuity and crisis management.Jeff Hamilton

According to Brian Klosterman, CEO of NPS, “In designing supply solutions, Jeff recognized there was a void in the industry with integrating and aligning those supply resources to overall threats assessments, business continuity programs and emergency response plans to meet overall objectives. To address this issue, Jeff has successfully integrated our expertise with a partnership with Firestorm, the nationally recognized leader in Crisis Management. This comprehensive approach is unique to the industry and brings to bear a full suite of integrated solutions.”

Mr. Hamilton has over 35 years of experience in technical management, product marketing and executive level management in the semiconductor manufacturing, semiconductor capital equipment, finance and consumer products industries.
About Nexis Preparedness Systems / Firestorm

Nexis Preparedness Systems (NPS) is the leader in providing a comprehensive approach to effective emergency response.  With their proprietary tools, they design supply solutions based on best practices and critical metrics to align with site objectives.  Furthermore, NPS integrates and aligns those supply resources to overall threats assessments, business continuity programs and emergency response plans to meet overall objectives.  

In January 2015, NPS partnered with Firestorm. The Firestorm PREDICT.PLAN.PERFORM.® process  is the foundation for a next-generation suite of consulting services, tools and software to create resilient, disaster-ready organizations.
The partnership provides the Nexis Preparedness Systems best practices approach to physical preparedness aligned with the Firestorm PREDICT.PLAN.PERFORM.® process for a fully integrated and comprehensive approach that is unique in the industry.

Nexis Preparedness Systems together with Firestorm empowers people to manage risk and crises.




Atlanta, GA, July 13, 2015

Firestorm Announces Newest Member to Expert Council

Firestorm is pleased to announce the newest expert council member: Dr. Larry Stybel. Dr. Stybel is a board member, a national expert on corporate governance and a recruiter for global board talent. He is the Vice President of

Dr. Stybel’s areas of expertise include managing CEO/Board communications, Board talent and cross culture communications at the Board level.

He is a former member of the Board of Directors of the National Association of Corporate Directors New England Chapter and currently on the Board of a venture backed technology company. His clients include Fortune 500 Boards. Dr. Stybel’s articles on corporate governance have been published in California Management Review, Harvard Business Review, MIT Sloan Management Review and Psychology Today There have been 220,000 downloads of his monthly Psychology Today articles about leadership in the past twelve months... Read More



Atlanta, Georgia, July 8, 2015

Firestorm Welcomes Noted Author, Speaker and Youth Development Expert to Expert Council

Firestorm, the nationally recognized leader in crisis management and communications, announced the newest addition to the Firestorm Expert Council, Dr. Christopher Thurber.

Dr. Thurber is a board-certified clinical psychologist, author and consultant. A graduate of Harvard University and UCLA, Dr. Thurber is a keynote speaker and workshop leader at international, national and regional conferences. He speaks on topics of education, youth development, mental health and summer camps. Currently, he serves on the faculty of Phillips Exeter Academy located in New Hampshire... Read More

Baltimore, Maryland and Atlanta, Georgia, January 28, 2015

Firestorm Welcomes New Principals - Ken and Ryan Mercer

Firestorm empowers people to manage risk and crises and is pleased to announce their most recent franchise expansion in the State of Maryland. New Firestorm franchise owners are father and son team, Ken and Ryan Mercer, Principals of Crisis Averted LLC, a business consultancy serving the Baltimore metropolitan area and surrounding counties.

"We are very pleased to have the Mercers join the Firestorm network,” said Firestorm President and COO Jim Satterfield. “Ken and Ryan bring a diverse set of business insights and experiences to the Firestorm Franchise, with unique backgrounds in Lean principles, communications and critical decision support for private- and public-sector businesses.”... Read More


Atlanta, Georgia, November 21, 2014

Firestorm Expert Council Member to Present at Summit

Dr. Don Donahue has been selected to present at the Dupont Summit in Washington DC

Firestorm Expert Council Member, Dr. Don Donahue will present at the 2014 Dupont Summit on Science, Technology and Environmental Policy. The Summit will be held on December 5, 2014 at the Historic Whittemore House in Washington DC. It brings together academics, government, social and business leaders from a variety of backgrounds. Speakers present on topics regarding health, energy, national security, information and telecommunications and many others.

Dr. Donahue will be presenting as a member of the Infragard National’s Electro Magnetic Pulse Special Interest Group (EMP SIG) meeting. The subject matter is Planning Resilience for High Impact-Threats to Critical Infrastructure... Read More


Atlanta, Georgia, October 29, 2014

Firestorm Launches Advanced Learning Centre for Crisis Management

Firestorm, the national leader in Crisis Management and Critical Decision Support, announced today the launch of the Firestorm Advanced Learning Centre offering two-hour, web-based Webshops in Crisis Planning, Response, and Management with separate tracks for Schools and Businesses. The first Business session on November 6 from 2-4 p.m. Eastern is entitled: "Your Crisis is NOT Ebola: It IS assuring communicable illness is not the reputation issue that defines your company"

Due to the overwhelming need for Crisis plans that describe more than the ‘what’ to do in a crisis, Firestorm has developed a schedule of affordable Advanced Learning Sessions that help attendees understand the ‘How’ to in a crisis... Read More


Atlanta, Georgia, September, 2014

Firestorm Welcomes Noted Author to Expert Council

Firestorm, the nationally recognized leader in crisis management and communications, announced the newest addition to the Expert Council, Dr. Kris Mohandie.

Dr. Mohandie is a clinical, police and forensic psychologist with over twenty-five years of experience in the assessment and management of violent behavior. He has worked in field responses and case investigations for local, state and federal law enforcement organizations including LAPD’s Threat Management Unit, SWAT/Crisis Negotiation Team and the FBI’s Behavioral Analysis Program.

He regularly consults on workplace violence, extreme violence, college and university and K-12 school violence, stalking and threat cases in the private and public sector through his company, Operational Consulting International, Inc. His book, School Violence Threat Management came out in 2000 and is now in its second printing... Read More


Atlanta, Georgia, August, 2014

Firestorm Announces The Addition of Robert Benny to its Elite Expert Council

The Firestorm Expert Council™ is an advisory group composed of specialists from various disciplines, professions and industries. The Expert Council is designed to bring subject matter, knowledge and expertise to Firestorm and its clients. The members of the Expert Council lend credibility and skills to the work which Firestorm performs, both through their direct involvement and the weight of their reputations.

In this light, Firestorm is thrilled with the addition of Mr. Robert Benny.

Robert Benny is a recognized leader in the supply chain management field with a proven track record integrating IT systems with business processes and analyzing supply chain risks. He is currently the Associate Director of the Supply Chain Management Center at the McCombs School of Business at the University of Texas at Austin. His primary focus is developing industry based practicums for students,... Read More

 Atlanta, Georgia, July, 2014

Firestorm® Announces Launch of Business Crisis Risk

Firestorm Solutions, LLC, (Firestorm®) a leading provider of crisis management solutions and services, announced today the formation of the Firestorm Business Crisis-Risk™ Prevention & Performance Group. The newly formed practice group focuses on the operational, governance and human impacts that crises have upon a business. Using the Firestorm PREDICT.PLAN.PERFORM® process, the group has developed a unique, proprietary Business Crisis Predictive Diagnostic Model ™, which allows company leadership to understand and identify the underlying ‘crisis-risk’ factors imbedded in their businesses and to predict impending business crises before they arise.

Firestorm® empowers clients to manage risk and crises. Traditionally, companies focus on external risks while minimizing their certainty and impacts. Firestorm has identified the key underlying internal operational, functional and structural factors that increase both the likelihood... Read More


 Atlanta, Georgia, July 10, 2014

Firestorm® Releases New Insight Paper Discussing Ongoing National Debate-Arming School Employees

Should teachers be allowed to carry firearms in schools? Firestorm CEO, Harry Rhulen, provides insights on the Firestorm point of view

CEO and co-founder of Firestorm®, Harry Rhulen, recently discussed the ongoing National debate regarding arming school employees with firearms. Firestorm recognizes the importance of this discussion and presents Mr. Rhulen’s insights available via the Firestorm website. Many statesstates are wrestling with the wisdom of allowing teachers and faculty to carry guns including Alabama, California, New Jersey and Oregon. In OhioOhio, more than 600 teachers had applied for training in the beginning of 2013. Mr. Rhulen sheds light on the topic; are armed teachers a reasonable school preparedness tactic? “It can only be done with a tremendous amount of discipline, training, planning and education,” says Mr. Rhulen. In this newest insight paper from Firestorm, he  discusses what... Read More

Atlanta, Georgia, July 10, 2014

Firestorm® Announces a Groundbreaking Project with Newest Firestorm Expert Council Members and Hootsuite

Firestorm® is pleased to welcome two outstanding communications and research professionals to its Expert Council. Firestorm supports Dr. Karen Freberg's and Major Kristin Saling's joint research into establishing factual metrics related to audience crisis communication preferences. Historically, crisis communications have been selected on gut feel instead of hard data. This research will empower organizations to be able focus communications in a crisis directly with message themes stakeholders need/want or to avoid communications that don’t align. This ground-breaking research will provide specific metrics to target communications in a... Read More


Atlanta, Georgia, July 10, 2014

Jim Satterfield Selected as RenWeb Keynote Speaker

Co-Founder, COO and President of Firestorm, Jim Satterfield, was honored to be selected as one of the keynote speakers for the RenWeb Power Conference 2014RenWeb Power Conference 2014RenWeb Power Conference 2014  held in Atlanta, GA July 8-10. Satterfield’s presentation was “Crisis Management Reality Check: Consequence Management Lessons Learned After a Crisis.” Conference attendees had the opportunity to go through training on specific topics or receive complete end-to-end training through information filled basic and advanced training sessions. Other opportunities included round-table discussions, face-to-face meetings with RenWeb’s Customer Support team and expert panels. More than 600 schools attended this year’s conference... Read More


Atlanta, Georgia, February 24, 2014

Firestorm EVP Jim Squire Recognized with Highest Honor by IFA

The International Franchise Association’s Educational Foundation today presented its highest honor, the William Rosenberg Leadership Award, during IFA’s 54th Annual Convention, to Jim Squire, CFE, executive vice president and chief development officer of Firestorm.  The award is presented annually to “an individual who has made a significant contribution to franchise education, and to the IFA Educational Foundation, through research, teaching, fundraising or other activities or service.” The award was named to honor the memory of William Rosenberg, founding chairman of IFA and founder of Dunkin’ Donuts... Read More


Atlanta, Georgia, January 19, 2014

University of Alabama and Firestorm Create Crisis Coach Support for Alumni

Every day, a University of Alabama family member (alumni) is in a business crisis.

The University of Alabama College of Continuing StudiesThe University of Alabama College of Continuing Studies announces a new program to provide dynamic ongoing growth for alumni careers. Through a new, no-cost continuing education webinar series focusing on business crisis, the College of Continuing StudiesCollege of Continuing Studies will build awareness of emerging issues and provide continuing education on critical ...Read More



Atlanta, Georgia, January 10, 2013

Press Release - Firestorm Names uberVU its Social Media Monitoring Partner of Choice

Firestorm today announced that it has selected uberVUas its partner of choice for social media and web monitoring. Whether in calm or crisis, social web monitoring is a critical tool of any company's Crisis Management toolbox. After significant industry research and due diligence, and to provide monitoring services ...Read More

January 7, 2013, Atlanta, Georgia

Firestorm and FiscalDoctor Gary Patterson Team in the Month of January to provide no-fee Assessments

Your Only Sure Bet In The Fiscal Cliff
Find Million Dollar Blind Spots© Firestorm and FiscalDoctor Gary Patterson Team in the Month of January to provide no-fee, Fiscal Risk Assessments January 7, 2013 – Atlanta, Georgia We talk about America going over a fiscal cliff. Regardless of what Washington does, every business in America is ...Continue Reading...


 Atlanta, GA, November 15, 2012

 Coming Through a Public Relations Crisis - Firestorm Featured in Franchising World Magazine

Most businesses think they can survive a disruption or crisis, until one occurs. The International Franchising Association's (IFA) Franchising World magazine is a valuable resource for those following the franchise industry. Firestorm is pleased to have their article "Coming Through a Public Relations Crisis Successfully," featured in the magazine's November, 2012 issue. The timely article, co-authored by Jim Satterfield, President and COO of Firestorm, and Jim Squire, CFE, and EVP for Firestorm, covers the critical aspects of Crisis Communications, including Message, Media, Monitoring and Metrics...More

Atlanta, GA, November 12, 2012
Firestorm’s Suzy Loughlin Published in Crisis Management Guidebook on “Can Your Business Survive a Crisis?”

In the newest must-read Crisis Management Guidebook, from PRNews,  top crisis experts provide businesses and organizations with guidance on issues ranging from research tips to social media tactics to having an effective crisis plan.
Firestorm Co-founder, Suzy Loughlin has seen far too many businesses fail after a crisis.  This sparked her interest in writing her contribution to the guidebook: “Can Your Business Survive a Crisis?”
Ms. Loughlin explains: “It is Firestorm’s experience, gained through the response and management of many crises, as well as the designing of numerous crisis management programs, that a mature program should align with best practices across at least five dimensions: Strategy, Policy & Program Framework, Plans, Decision Process, and Communication.

Companies want to measure these dimensions against ‘stages of maturity’ and determine where their program falls. In the model Firestorm works with, the stages  of maturity range from complete ‘surprise’ in the face of a crisis, to resiliency being ‘strategic’ and a part of your company’s day-to-day culture. In her article, Suzy discusses....More

 Atlanta, GA




, October 17, 2012

Firestorm and Genesis Management Announce Results of National Survey Focused on Risk Impact on Supply Chain Network Architecture Success

Firestorm®, a national leader in business continuity, vulnerability analysis, risk mitigation and crisis management, today announced that it has entered into a strategic partnership with Genesis Management, LLC (Genesis), a market leader in business solutions to meet the challenges of navigating today's global supply chain environment. Together, Firestorm and Genesis conducted a national Supply Chain Risk Survey. The survey results covered a broad spectrum of business activity and industries and focused on key challenges facing supply chain executives. MORE.....




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NewBookCoverFirestorm founders Harry Rhulen and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to address the need for crisis and disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs.

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FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

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