VAIS Webinar Recordings


Assess your risk Manage your crisis Control your message

VAIS and Firestorm

The Virginia Association of Independent Schools has partnered with industry expert Jim Satterfield, President and COO of Firestorm, to bring you a webinars designed to help your business be prepared if disaster strikes.

Please visit our YouTube VAIS Playlist to view 2015 sessions forward


The Virginia Association of Independent Schools has partnered with industry experts from Firestorm, Harry Rhulen, CEO of Firestorm and Jim Satterfield, President and COO of Firestorm, to present a series of webinars designed to help your school prepare if disaster strikes.

2016 Firestorm and VAIS Webinar Sessions

Tuesday, January 12, 2016

Crisis or Consequence Management – A Firestorm 2016 Forum 1st in Series

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In today’s instant media and digital landscape, how much time do you have to respond to a risk or threat? None. You must identify these threats before they become crises. Your company’s exposures are unique. Your intelligence network design must be customized to address your identified risk profile. Intelligence is not a just a Google search or a single piece of information. Waiting until it is too late is not an option. Your Leadership must know BEFORE NOW, not afterwards.

In this webinar, Firestorm President, COO and Co-Founder, Jim Satterfield, reviews crisis lessons learned in 2015 and the difference between crisis and consequence management.


2015 Firestorm and VAIS Webinar Sessions

Monday, October 19, 2015

When Your First Crisis is Your Crisis Manager’s First Crisis

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Your organization’s first crisis is not a time for training, it is a time for decisive leadership and action. During a crisis, an organization and its management team will be subjected to intense pressure that will be applied from a number of directions, both internally and externally. At the time of a crisis the luxury of careful analysis is not available and lines of prioritization can become blurred.

In this webinar, we discuss the statistics around disasters and their impact on organizations.

Thursday, November 19, 2015

Communication Breakdown – It’s Always the Same

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A key step in effective crisis communications planning is to develop clear and concise messages that address stakeholder questions and concerns. One of the most powerful tools for preparing clear and concise messages is the message map.

This webinar summarizes key points that include:

  • Identifying what you most want the target audience to know
  • Identifying what you need to do to correct misconceptions or erroneous information
  • Preparing three key messages that communicate your overarching (core) talking points
  • Preparing supporting message points for each key message
Monday, December 14, 2015

The Year in Review – Critical Decision Support

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In this webinar, we reflect upon the past year in crisis and disaster, how the world has changed and the lessons learned. We discuss how assessing an organization in every way from workplace violence to social media can prevent the organization from being “turned upside down” during a crisis.