TAIS Firestorm Webinar Series Recordings

Assess your risk Manage your crisis Control your message

TAIS and Firestorm

Please visit our YouTube TAIS Playlist to view 2016 sessions forward

The Tennessee Association of Independent Schools has partnered with industry expert, Jim Satterfield, to present webinars designed to help your business and school prepare if disaster strikes.

2016 Firestorm and TAIS Webinar Sessions

Thursday, January 14, 2016

Crisis or Consequence Management – A Firestorm 2016 Forum 1st in Series

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In today’s instant media and digital landscape, how much time do you have to respond to a risk or threat? None. You must identify these threats before they become crises. Your company’s exposures are unique. Your intelligence network design must be customized to address your identified risk profile. Intelligence is not a just a Google search or a single piece of information. Waiting until it is too late is not an option. Your Leadership must know BEFORE NOW, not afterwards.

In this webinar, Firestorm President, COO and Co-Founder, Jim Satterfield, reviews crisis lessons learned in 2015 and the difference between crisis and consequence management.


2015 Firestorm and TAIS Webinar Sessions

Thursday, January 8, 2015

How do you know what you don’t know?

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Firestorm knows that the answer to keeping our children and employees safe lies in prevention. It is the job of every school administrator and board member to try and prevent acts of violence.
In this webinar, attendees learned:

  • How threat assessments can be part of an overall strategy to reduce school violence
  • That no single person has all the skills required to conduct a behavioral threat assessment
  • That no single person should have the sole responsibility to assess the potential risk of a student or employee
  • How a ‘BERTHA’ program starts with the Board of Education and engages the whole school community


Thursday, February 12, 2015

Anonymous Reporting – Why it Works

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Firestorm has championed the creation and implementation of Workplace Violence Prevention Programs, including the Firestorm Behavioral Risk Threat Assessment or BERTHA. As a part of a BERTHA program, Firestorm is a proponent of an Anonymous Reporting approach for employees, co-workers, customers and the community when a potential threat is observed.

In this webinar, attendees learned:

  • How threat assessment can be part of an overall strategy to reduce the threat of workplace violence
  • That no single person has all the skills required to conduct a behavioral threat assessment
  • That no single person should have the sole responsibility to assess the potential risk of a student or employee
  • How a ‘BERTHA’ program starts with the Board and Senior Leadership and engages the whole workplace community


Thursday, March 12, 2015

School Violence Prevention – An Overarching Approach to Protecting Students in Your Community

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No school is immune from bullying, threats and incidents of violence. A single incident can have sweeping repercussions.

In this webinar, attendees learned:

  • Understanding school violence
  • Understanding conduct indicators
  • Warning signs and threat assessment approaches
  • How to provide safe, anonymous threat reporting
  • How your School can access a free School Violence Readiness
  • Self-Assessment diagnostic tool that provides an in-depth evaluation of your organization’s readiness


Thursday, April 9, 2015

It will Never Happen Here – Conducting a Self-Assessment – How do you know what you don’t know?

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With the rise in social media threats, like cyber bullying and sexting, as well as new forms of communicable illness, it is necessary that schools be continually updating their plans. Using the Predict.Plan.Perform. methodology, Firestorm helps your school develop or enhance its preparedness program.

Highlights of this session include:

  • How to review existing documents
  • Conducting preparedness interviews
  • Analysis of physical security
  • Assessment of overall preparedness


Thursday, May 15, 2015

Once You Know, Are You Ready To Do?

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By test exercising your plans and their procedures, the problems or weaknesses identified will stimulate appropriate changes. Everyone has a role in a crisis. Some are strategic. Some are tactical. How decisions are made in a crisis is critical to the outcome.

In this webinar we will discuss from a high level, test design, scripting, conducting and managing test exercises effectively, and incorporating aspects of your plans collectively.


Thursday, September 10, 2015

Take a Good Look at Yourself

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Although an excellent starting point, external monitoring alone is not the full answer. In order for a Business Intelligence Network program to be effective, possible threats must be clearly understood, discussed, documented and categorized in advance with specific activities associated with each type of threat.

In this webinar, we discuss various crisis prevention topics including:

  • The Framework of the Firestorm 5-Step Activation Matrix
  • Anticipating and identifying threats
  • Documenting the clear criteria and activation level(s) for specific types of threats


Thursday, October 8, 2015

When Your First Crisis is Your Crisis Manager’s First Crisis
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Your organization’s first crisis is not a time for training, it is a time for decisive leadership and action. During a crisis, an organization and its management team will be subjected to intense pressure that will be applied from a number of directions, both internally and externally. At the time of a crisis the luxury of careful analysis is not available and lines of prioritization can become blurred.

In this webinar, we discuss the statistics around disasters and their impact on organizations.


Thursday, November 12, 2015

Communication Breakdown – It’s Always the Same

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A key step in effective crisis communications planning is to develop clear and concise messages that address stakeholder questions and concerns. One of the most powerful tools for preparing clear and concise messages is the message map.

This webinar summarizes key points that include:

  • Identifying what you most want the target audience to know
  • Identifying what you need to do to correct misconceptions or erroneous information
  • Preparing three key messages that communicate your overarching (core) talking points
  • Preparing supporting message points for each key message


Thursday, December 10, 2015

The Year In Review – Critical Decision Support

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In this webinar, we reflect upon the past year in crisis and disaster, how the world has changed and the lessons learned. We discuss how assessing an organization in every way from workplace violence to social media can prevent the organization from being “turned upside down” during a crisis.



2014 Firestorm and TAIS Webinar Sessions

Wednesday, January 22, 2014

Emergency Preparedness

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In this webinar series, schools will learn how a formal risk assessment can assist in properly understanding their school’s risks and how those risks could be better addressed through additional controls.  This first webinar introduces you to the methodology and principles involved in Risk Assessment for Schools.
Wednesday, February 12, 2014

Vulnerability Analysis

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In this second webinar in our series, we discuss Vulnerabilities. Firestorm has identified the 5 common failures schools make in a crisis. These critical areas can mean the difference between a disruption and a disaster for your school. How would you answer these questions?

  • In a crisis, would you have the resources necessary to continue operations?
  • If your employees and teachers were affected by the crisis, would be able to come to work?
  • What everyday vulnerabilities threaten your school? And are you monitoring them?
  • Do you conduct exercises and update your disaster plans regularly?
  • In a crisis, would you know what and how to communicate to your students, parents, teachers, employees, community and stakeholders?


Wednesday, March 19, 2014

Next We Plan

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In this third session of our series, we’ll discuss where you start in your plan. Luck is Not a Strategic Plan. Crisis management planning is instrumental to the management of, and response to, any disruption. A crisis management plan enables schools to respond to, communicate and manage crises in the most efficient and effective way possible, regardless of circumstances.


Wednesday, April 16, 2014

Time: When It Matters Most

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In this webinar, we’ll discuss Time. The clock is running…out. In a crisis: Events happen quickly. You and your team are under increasing stress. Confusion abounds. The first information you receive is wrong. You lose command and control. Basic communications channels are broken. First responders take time to arrive. How can you buy more time in a crisis? What decisions must you make first? What should you do? What should you say? When?


Wednesday, May 14, 2014

Communicable Illness

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If 45 percent of your employees couldn’t work tomorrow, what would you do?

Organizations must thoroughly examine their human resource management practices and policies, refining and/or implementing policies that address the long timeline of a pandemic event.

In this webinar, you will learn:

  • The impact of recovery lasting from 18 to 24 months
  • The Operational steps needed to prepare for this risk
  • Consideration of federal and state regulatory challenges that must be considered


Wednesday, June 18, 2014

Workplace Violence

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Workplace violence is violence or the threat of violence against workers. It can occur at or outside the workplace and can range from threats and verbal abuse to physical assaults and homicide. However it manifests itself, workplace violence is a growing concern for employers and employees nationwide.

In this webinar, you will learn:

  • How to assess preparedness
  • Implementation of a Preparedness Program
  • Incorporating planning, training, and testing, along with the use of equipment, technology and most importantly, human resources into your program


Wednesday, September 24, 2014

Why Assess?

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This webinar will introduce the attendee to the Firestorm Self-Assessment library.

The Firestorm Self-Assessment process and proprietary software utilizes a quick, cost-efficient approach that provides an in-depth evaluation of your organization’s readiness.

Firestorm’s Self-Assessment products have been used to:

  • Measure business continuity programs against best practices
  • Appraise business continuity programs against industry standards
  • Provide executives with a clear, concise picture of overall program performance
  • Determine preparedness for a communicable illness outbreak
  • Evaluate readiness to deal with a workplace violence incident


Wednesday, November 19, 2015

Behavioral Threat Analysis

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Preventing school violence is a top priority for school and public safety officials. Efforts include creating more positive school environments, establishing crisis response teams, increasing security measures, and improving school/community collaboration.Register Webinar Image

An important additional approach is that of a Behavioral Risk Threat Assessment, which uses a set of strategies or pathways to determine the credibility and seriousness of a threat and the likelihood that it will be carried out. Effective threat assessment must be conducted by a team of trained professionals as part of a comprehensive school safety program.