NJMEP Firestorm Webinar Series Recordings

Assess your risk Manage your crisis Control your message

Please visit our YouTube NJMEP Playlist to view 2016 sessions forward

NJMEP and Firestorm

The New Jersey Manufacturing Extension Program has partnered with industry expert Jim Satterfield, President and COO of Firestorm, to present webinars designed to help your business prepare if disaster strikes.


2016 Firestorm and NJMEP Webinar Sessions

Wednesday, January 13, 2016

Crisis or Consequence Management – A Firestorm 2016 Forum 1st in Series

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In today’s instant media and digital landscape, how much time do you have to respond to a risk or threat? None. You must identify these threats before they become crises. Your company’s exposures are unique. Your intelligence network design must be customized to address your identified risk profile. Intelligence is not a just a Google search or a single piece of information. Waiting until it is too late is not an option. Your Leadership must know BEFORE NOW, not afterwards.

In this webinar, Firestorm President, COO and Co-Founder, Jim Satterfield, reviews crisis lessons learned in 2015 and the difference between crisis and consequence management.


2015 Firestorm and NJMEP Webinar Sessions

Wednesday, January 14, 2015

How do you know what you don’t know?

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Firestorm knows that the answer to keeping our children and employees safe lies in prevention. It is the job of every school administrator and board member to try and prevent acts of violence.
In this webinar, attendees learned:

  • How threat assessments can be part of an overall strategy to reduce school violence
  • That no single person has all the skills required to conduct a behavioral threat assessment
  • That no single person should have the sole responsibility to assess the potential risk of a student or employee
  • How a ‘BERTHA’ program starts with the Board of Education and engages the whole school community


Wednesday, February 11, 2015

Anonymous Reporting – Why it Works

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Firestorm has championed the creation and implementation of Workplace Violence Prevention Programs, including the Firestorm Behavioral Risk Threat Assessment or BERTHA. As a part of a BERTHA program, Firestorm is a proponent of an Anonymous Reporting approach for employees, co-workers, customers and the community when a potential threat is observed.

In this webinar, attendees learned:

  • How threat assessment can be part of an overall strategy to reduce the threat of workplace violence
  • That no single person has all the skills required to conduct a behavioral threat assessment
  • That no single person should have the sole responsibility to assess the potential risk of a student or employee
  • How a ‘BERTHA’ program starts with the Board and Senior Leadership and engages the whole workplace community


Wednesday, March 11, 2015

Workplace Violence Prevention: An Overarching Approach to Protecting Your Company

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No employer is immune from workplace violence, and the total cost to organizations is staggering. It is impossible to overstate the costs of workplace violence, because a single incident can have sweeping repercussions.

In this webinar, attendees learned:

  • The four types of workplace violence
  • Understanding Conduct Indicators
  • Warning signs and threat assessment approaches
  • How to provide safe, anonymous threat reporting
  • How your organization can access a free Workplace Violence Self-Assessment diagnostic tool that provides an in-depth evaluation of your organization’s readiness
Wednesday, April 8, 2015

Enterprise Crisis-Risk : The Value of Internal Auditing

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Traditionally, organizations focus on external risks and address them with business continuity plans. However, many more business crises are due to management’s failure to act quickly to an internal crisis-risk. These risks are much more likely to negatively impact an organization’s people, profits and reputation.

What will your management team do when confronted with a business crisis? In managing the resulting crises, Firestorm has identified the single points where the resulting consequences began. Firestorm has studied these risks as they move from difficult, to chronic to severe crises; ultimately resulting in loss of control of your business. Identifying these points before a crisis and mitigating or preventing them.

The webinar will provide critical insights to identify the specific crisis-risk exposures embedded in your business.

Wednesday, May 20, 2015

Once You Know, Are You Ready To Do?

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By test exercising your plans and their procedures, the problems or weaknesses identified will stimulate appropriate changes. Everyone has a role in a crisis. Some are strategic. Some are tactical. How decisions are made in a crisis is critical to the outcome.

In this webinar we will discuss from a high level, test design, scripting, conducting and managing test exercises effectively, and incorporating aspects of your plans collectively.


Wednesday, June 10, 2015

Creating a Culture of Preparedness

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In this webinar, we instruct how to create a preparedness program that works; one that people can make sense of and follow when the pressure during a crisis is in full swing. It is led by Firestorm President, COO and Co-Founder, Jim Satterfield.


Wednesday, July 8, 2015

Creating an Intelligence Network
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At Firestorm, we have a simple philosophy: To know, you must listen and look. In this webinar, we discuss:

  • What is an intelligence network?
    • There are two components in building intelligence networks – Listening and Looking:
      • Creating conversation aggregators
      • Utilize geo-coding and spheres of influence


Wednesday, August 12, 2015

The Virtual Investigation

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In this webinar, we discuss the importance of online monitoring. The line between business and personal communications has become blurred, further exposing a business to risk and liability. This webinar instructs how to utilize a combination of Firestorm Intelligence Monitoring platform services to gain a sophisticated approach to intelligence monitoring.
Wednesday, September 09, 2015

Take a Good Look at Yourself

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Although an excellent starting point, external monitoring alone is not the full answer. In order for a Business Intelligence Network program to be effective, possible threats must be clearly understood, discussed, documented and categorized in advance with specific activities associated with each type of threat.

In this webinar, we discuss various crisis prevention topics including:

  • The Framework of the Firestorm 5-Step Activation Matrix
  • Anticipating and identifying threats
  • Documenting the clear criteria and activation level(s) for specific types of threats


Wednesday, October 14, 2015

When Your First Crisis is Your Crisis Manager’s First Crisis
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Your organization’s first crisis is not a time for training, it is a time for decisive leadership and action. During a crisis, an organization and its management team will be subjected to intense pressure that will be applied from a number of directions, both internally and externally. At the time of a crisis the luxury of careful analysis is not available and lines of prioritization can become blurred.

In this webinar, we discuss the statistics around disasters and their impact on organizations.


Wednesday, November 11, 2015

Communication Breakdown – It’s Always the Same

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A key step in effective crisis communications planning is to develop clear and concise messages that address stakeholder questions and concerns. One of the most powerful tools for preparing clear and concise messages is the message map.

This webinar summarizes key points that include:

  • Identifying what you most want the target audience to know
  • Identifying what you need to do to correct misconceptions or erroneous information
  • Preparing three key messages that communicate your overarching (core) talking points
  • Preparing supporting message points for each key message


Wednesday, December 09, 2015

The Year In Review – Critical Decision Support

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In this webinar, we reflect upon the past year in crisis and disaster, how the world has changed and the lessons learned. We discuss how assessing an organization in every way from workplace violence to social media can prevent the organization from being “turned upside down” during a crisis.




2014 Firestorm and NJMEP Webinar Sessions

Thursday, February 20, 2014

Social Media Risk

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As social media use has grown, we have seen regulators promulgate regulation to protect investors and business transactions, and guidance related to consumer protection and compliance laws, regulations, and policies. Also notable, is the ever increasing body of case law emanating from social media risk with significant consequences, including associated judgments, fines and penalties.

In this webinar, we will discuss:

  • The impact of Social Media Risk for organizations of all types
  • Discuss the evolution of regulatory agency guidance, rules and regulations with regard to social media use


Wednesday, March 19, 2014

Why Test Plans?

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In this webinar, learn the importance of:

  • Practicing emergency response to assure that the response proceeds predictably during a crisis or disaster
  • Participation in exercises to familiarize everyone with vulnerabilities, impacts, plans, mitigation strategies, incident management and crisis communications
  • Testing that allows problems or weaknesses to be identified
  • Gaps and experience gained during testing to provide valuable insights and lessons learned that can be factored into the planning/updating process.
Thursday, May 1, 2014

Communicable Illness

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If 45 percent of your employees couldn’t work tomorrow, what would you do?

Organizations must thoroughly examine their human resource management practices and policies, refining and/or implementing policies that address the long timeline of a pandemic event.

In this webinar, you will learn:

  • The impact of recovery lasting from 18 to 24 months
  • The operational steps needed to prepare for this risk
  • Consideration of federal and state regulatory challenges that must be considered


Wednesday, May 21, 2014

Workplace Violence

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Workplace violence is violence or the threat of violence against workers. It can occur at or outside the workplace and can range from threats and verbal abuse to physical assaults and homicide. However it manifests itself, workplace violence is a growing concern for employers and employees nationwide.

In this webinar, you will learn:

  • How to Assess Preparedness
  • Implementation of a Preparedness Program
  • Incorporating planning, training, and testing, along with the use of equipment, technology and most importantly, human resources into your program
Tuesday, June 24, 2014

Crisis Management and Communications

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A crisis is a critical event, which, if not handled in an appropriate manner, may dramatically impact a Company’s profitability, reputation or ability to operate.

A Crisis Management Plan (CMP) enables your Company to respond, communicate and manage crises in the most efficient and effective way possible regardless of circumstances.

In this webinar, participants will be introduced to:

  • Documenting a CMP model
  • Identification of Crisis Management Team(s)
  • Documentation of communication protocols among groups
  • Clarification of roles and responsibilities
  • Determination of appropriate decision making authority and responsibilities at the local and corporate levels


Thursday, August 14, 2014

Weather Preparation

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How your business manages the potential risks of a severe weather event sends a clear message of resiliency to your customers, vendors, employees and community; Preparedness and resiliency are key brand attributes for every company.

Businesses face many challenges and real danger with severe weather events.

This webinar will cover:

  • Strategies and best practices for enhancing your organization’s preparedness
  • How best-in-class manufacturing companies prepare for storm seasons
  • How to monitor and respond to potential weather events
  • The tools and process should be used to communicate with employees, customers, vendors and community
Tuesday, September 23, 2014

Legal Liability
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Today, everything is foreseeable. Tomorrow, anyone can be found to be accountable. We live and work in a world surrounded by ever increasing risk. Businesses have responsibilities to employees, customers, shareholders, lenders and the public.

This webinar will address what you must do to avoid the increasing liability in today’s litigious environment. Where will your exposures originate? What must you have in place? What can you expect to happen?


Thursday, November 20, 2014

Lessons Learned

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How many business managers or owners have successfully managed through a Crisis?  How many of these people have had any prior experience or training dealing with the complex and time sensitive issues involved in a crisis? Firestorm Principals have.

Firestorm has managed numerous crises in public and private companies, schools and government organizations and has helped them cope with the uncertainty and doubt created during a crisis.

In this Webinar, Firestorm will share first-hand experience gained from tackling and resolving crisis situations for clients.