The Second Greatest Failure in a Disaster or Crisis – Webinar

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November 28, 2012 2-3 PM EDT REGISTER HERE

At Firestorm, we know that training, exercises, and materials – both traditional and new – can make a significant difference in mitigating the #2 greatest failure in a disaster or crisis – that of 70% employees not knowing what to do in a crisis or disaster.

Join Firestorm COO and President Jim Satterfield, and special guest Scott Cohen, CEO of Wellspring Info, the recognized leader for custom printed pocket-sized guidebooks, as we explore how, through crisis management planning and communication, organizations can be better prepared to handle unforeseen events that may cause serious or irreparable damage to a business.

The most recent report from IR Insight (Investor Relations Insight), confirms Firestorm’s own data: The latest data shows only two thirds of companies have formal crisis planning in place. Moreover, only half of those with a plan conduct crisis simulation and communication exercises.

In this latest global survey of IR professionals, respondents were asked
to rank a number of issues by their importance to how investors evaluate investor relations. Communication during specific events, such as crisis management score the second highest (8.6 out of 10).  Only the quality of information about a company’s financial performance and strategy score higher.  Yet 53% said their department did not take part in crisis simulations and another 7% didn’t know either way.

While crisis management involves much more than communication, failed communication and poorly trained employees can easily over-shadow great operational intervention.


ScottCohenAbout Scott Cohen of Wellspring Info:  Scott Cohen is the CEO of Wellspring Info, the recognized leader for emergency pocket guides.  Wellspring’s pocket guides are custom printed to include a company’s emergency procedures, diagrams, and site-specific evacuation maps, all of which streamlines emergency response plans so staff can execute during a crisis.  Zero reliance on technology with a library of content available to clients.


SatterfieldHSAbout Jim Satterfield, COO and President, Firestorm: James (Jim) W. Satterfield is the President/COO of Firestorm. Jim is a nationally recognized expert in the field of preparedness and crisis management, and is a highly sought-after speaker on these subjects. Jim has experience as President, CEO, and COO of various pub­lic and private companies in business continuity, communications, crisis management, environmental, insurance, reinsurance, risk management, and technology.

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