The Company Would Be Better Off Selling the Asset

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The Company Would Be Better Off Selling the Asset

This article is the fourth of five by Firestorm Expert Council member Gary W. Patterson exploring the Five Key Areas where Risk may be lurking in your company, an excerpt from his book Stick Out Your Balance Sheet and Cough

Review Part 1 and take the Internal Exam Survey:

The Internal Exam – Five Areas Where Risk Can Lurk

Review Part 2: Question Today the Ongoing Value of Capitalized Items – Part 2 of 5

Review Part 3: When Your #1 Customer Loses Profitability – Risk Management – Part 3 of 5

The Company Would Be Better Off Selling the Asset

Has your CEO, CFO, or financial department ever mentioned that the company has to keep losing money on a branch, service, or product because it can’t afford the financial loss it would have to record to dispose of the asset? I’ve been privy to such discussions many times in corporations of all sizes. What happened to companies in those circumstances is that they either did not fully understand the real value of their assets, or they chose to look at their assets through rose-colored glasses.

A smaller-scale version of this situation occurs when a business fails to look at return on equity related to assets or departments. Many companies have one or more assets that can be associated with a band-aid solution or assets that should be sold (even at a loss) and reinvested in another opportunity. This can be particularly true when the executive bonuses are mainly a function of the absolute dollar level of profitability, with limited influence from return on equity or similar measurements.

Let’s use our “magic decoder ring” on a statement all too often heard. You (another person or company) would be better off selling stock, the asset, or even in some cases, the company, and just putting the money in treasury bills. In fact, I know of a situation where the subsidiaries of a holding company earned 2% on equity when the prime rate was 4%.

After viewing the chart, compare your business. Then ask, What situation or valuation in our company are we looking at through rose-colored glasses? A similar area where you might look for the rose-colored glasses within your company is your capital expenditures program (CAPEX). For those of you who are saying your company has a mechanism that investment proposals meet threshold rates, how often does someone report back convincingly that the actual investment return met or exceeded the level projected to get the funding? I suspect the answer is not as often as you think!

Next week Part 5: My Business Paints an Overly Optimistic Picture to Our Customers, Vendors or Finance Sources

Companion Webinar: August 15th, 2-3 PM: Find Your Million Dollar Blind Spots

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Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.

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