Starbucks & USAToday Launch #RaceTogether Campaign and Brew Up Controversy

A Starbucks USAToday joint campaign to unite customers with conversations about race appears to have backfired, as…

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Brand and Reputation – Memo – the YikYak of the Office

Application:  https://getthememo.com/ Need to vent about the boss? Now, there’s (another) an app for that. From the…

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What do Social Media, the CIA, Students and Terroristic Threats have in Common?

None of this is a joke. In April of this year, while reviewing a standard search that…

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The Curious Case of Rocky Agrawal and PayPal – Twitter loves a #Fail…sometimes

This week saw an interesting drama play out on the interwebs involving a high-profile company – PayPal…

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Hacked in the New Year – Millions of Skype and Snapchat Users

You may recall that we at Firestorm have cautioned users of SnapChat in the past (see: Snapchat…

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How NOT to Fire Someone over the Holidays – especially when they manage the Twitter account

Social Media Firestorm: If you’re going to terminate an employee right before the Holidays (or at any…

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Media Blog Gone Bad – Shea Allen Goes Too Far

When Reporters Become a Social Media Risk To Themselves and Their EmployerBy Firestorm Principal Paige Rucker It’s…

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Anatomy of a Crisis Tweet

Firestorm’s mantra is “Everything you learn in the first 24-hours is probably wrong.” There is a reason…

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Social Media Firestorms of the Week, McDonald’s and Charles Ramsey and US Embassy Cairo Twitter Account

SOCIAL MEDIA FIRESTORMS Hacks, attacks and alerts from Firestorm US Embassy in Cairo Twitter Account: As detailed…

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The Ford Figo Fiasco

Ford Apologizes for being Gazopted – The Ford Figo India Ads By Karen Masullo, EVP Social Media…

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