Social Media Risk and Reward: Dear Sophie

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Social Media Risk and Reward


Dear Sophie

 By Karen Masullo, EVP Social Media, Firestorm

Warning: I’m going to ask for your participation at the end of this short article.

Why? There’s a little commercial video for Chrome – Google’s web browser – that has been circling the interwebs called “Dear Sophie” – you may have seen it.

It has garnered more than 3.5 Million views since May 2, 2011. I’m not going to tell you what it’s about because I want you to watch it objectively and then comment.

My reason in asking your opinion is my interest in the gamut of reactions people have had to it.  From “it’s wonderful – I cried,” to “We’re in for a frightening future.”

The ad was created by Bartle Bogle Hegarty, whose clients – in addition to Google – include British Airways and Burberry. It is exceptionally well produced.

The video echoes Facebook’s upcoming “Timeline” feature. Timeline, as described by Facebook, is a new kind of Social Profile;

“With timeline, now you have a home for all the great stories you’ve already shared. They don’t just vanish as you add new stuff…Now, you and your friends will finally be able to tell all the different parts of your story – from the small things you do each day to your biggest moments. What will you create? We can’t wait to find out.”

My view on Social Media is pretty clear – if you’re not going to actively participate, at least own your name, your personal brand, and your company name and brand(s), because if you don’t someone else will (and they may not be in love with you).

You do need to be in control of what is said about you, but how much is too much?

Watch this and let me know what you think in the blog comments area.  I look forward to a very interesting conversation.


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