Social Media Risk

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Predictive, Actionable Intelligence

Download the Predictive Actionable Intelligence Fact sheet

Social Media is Not Random; It’s Targeted

There are threats and risks you can identify before they become crises, if you listen and look. Today, initial threats or risk behaviors are shared or observed through social media. Firestorm develops predictive, actionable intelligence for clients, helping them identify targeted threats and risks before they materialize. As a result, there is time for intervention. In many cases, the risks are mitigated or eliminated.

People know – and when they know, they talk. Today, people talk on social media. Words matter. Intent matters. This social conversation is a complex one. It involves the semantics of speech; it is syntax, context, and idiom. You don’t have until tomorrow. What’s on social media today is already in your organization, now.

Intelligence Empowers Decision-Making

Let UsPREDICTIVE, ACTIONABLE INTELLIGENCE PROGRAMS are vital to identifying risks and making decisions about those risks. These programs:

IDENTIFY the target within the seemingly chaotic conversation universe to empower effective decision-making when it matters most.

‘LISTEN’ to the complex patterns of conversation that matter to you, in a structured, investigative manner, where and as they occur.

‘LOOK’ at locations, events, persons of interest, and spheres of influence to see the impacts.

UNDERSTAND BEHAVIORS OF CONCERN. The application of experience in combination with the identified risks, threats and vulnerabilities provides predictive, actionable intelligence.

In-Depth Tools and Expertise

Simply having a “tool” to monitor social media is not enough. Expertise and experience are needed to understand the nuance of social intelligence gathering.

Firestorm has this experience and has created strong partnerships with providers of social intelligence gathering. We have combined best-in-class tools to keep your organization and community safer.

At Firestorm, we understand that you need a cost-effective solution that is “LISTENING” to all major social media platforms to determine potential threats to individuals and others. We then take listening a step further by “LOOKING” at very specific potential threats, risks and persons of interest.

We Listen We Look

Customized, Real-Time Intelligence

Our solutions combine leading intelligence tools with seasoned practitioners using approaches that identify what is being said in social and traditional media in real-time, not hours or days later. Firestorm monitoring uses key ‘indicators’, phrases, and words to provide 24/7 alerts. These direct, real-time feeds come from all major social media networks including Twitter, Facebook, Instagram, Vine, YouTube, Reddit and many others. Firestorm employs proprietary algorithms to instantly identify potential threats and alert stakeholders to take action when needed, proactive vs. reactive.

Smart Listening

We know what to listen for and what it all means in the right context across various types of users and regions.

In Listening, we create structured “streams” to listen to. These listening streams are customized to fit the syntax and context of your cultural environment and data intelligence needs.

Smart ListeningStreams are comprised of up to ten keyword phrases. Keywords are words, acronyms, and hashtags, and meta-tags that may be used in the context of social conversation, traditional media mentions, and other social messages and postings that are specific to your environment. These include images and videos.

When listening streams identify a potential threat, we investigate further by Looking. We establish a ‘risk profile’ to identify the potential threats before harmful actions are taken. We then employ deeper virtual investigation approaches and alerts to avoid potential threat outcomes. Additionally, Firestorm expertise includes design, training, and implementation of behavioral risk threat assessment programs for organizations.

Firestorm provides intelligence monitoring services for clients across a wide range of industries. Learn how we can make a difference in your organization.

More on Social Media

“A crisis is not business as usual. A crisis is business as unusual.

Learn about Firestorm Social Media and Crisis Monitoring

Effective social media communications is a crucial element in emergency/crisis management and should assume a key role in disaster preparedness. Proper social communications establishes public confidence in the ability of an organization to deal with a crisis and to bring about a satisfactory conclusion. Effective social media communication is also integral to the larger process of information exchange aimed at eliciting trust and promoting understanding of the relevant issues or actions. Good social media communication aids such efforts by:

  • Building, maintaining or restoring trust
  • Improving knowledge and understanding
  • Guiding and encouraging appropriate attitudes, decisions, actions and behaviors
  • Encouraging collaboration and cooperation
  • Delivering critical, time sensitive information from a trusted source

Social media magnifies business impacts in disasters and crises. It is no longer enough view social media as solely another marketing medium.

The failure to monitor social media risk may mean the end of your business, reputation, or brand. Social media risk is an opportunity for business continuity managers to reinforce strategic positioning within their company.

Social media risk is an identified vulnerability and needs to be included in every BIA and Business Continuity Plan.

Understanding Social Media Risk and Regulatory Compliance

The National Labor Relations Board (NLRB), regulators, and others have created significant new social media risk requirements. One Federal regulator, The Financial Industry Regulatory Authority (FINRA), has issued a regulatory notice for Social Media Risk Plans including mandatory monitoring, 3-year record retention, personal liability, training, and predetermined red flag triggers. The National Association of Insurance Commissioners (NAIC) issued their own, like guidelines in as had the FFIEC. Look for these regulatory approaches to expand quickly.

The effort to manage a solid Social Media Risk Program can be time-consuming and challenging. As a result, a broad range of measurement and analytic tools have evolved to meet the needs of Social Media Risk Management. Our expertise in this area provides an overview of current market trends, legal precedents, regulations, risks, liabilities, best practices, and case studies examples.

  • How do you know when your company and brand have been co-opted?
  • What are the risks?
  • Why monitor social media risk?
  • What is social media risk monitoring?
  • How do you monitor the social media risk?
  • Why is it more than just Google®?
  • How do you mitigate social media risk?

Learn more…

In today’s social media landscape, how much time do you have to respond to a risk or threat?

None.

Let us help you identify the threat before it becomes a crisis.

Social Media is not random; it’s targeted.

There are threats and risks you can identify before they become crises, if you listen and look. Today, initial threats or risk behaviors are shared or observed through social media. Firestorm develops predictive, actionable intelligence for clients, helping them identify targeted threats and risks before they materialize. As a result, there is time for intervention. In many cases, the risks are mitigated or eliminated.

People know – and when they know, they talk. Today, people talk on social media. Words matter. Intent matters. This social conversation is a complex one. It involves the semantics of speech; it is syntax, context, and idiom. You don’t have until tomorrow. What’s on social media today is already in your organization, now.

Intelligence Empowers Decision-Making

Predictive, Actionable Intelligence programs are vital to identifying risks and making decisions about those risks. These programs:

Identify the target within the seemingly chaotic conversation universe to empower effective decision-making when it matters most.

‘Listen’ to the complex patterns of conversation that matter to you, in a structured, investigative manner, where and as they occur.

‘Look’ at locations, events, persons of interest, and spheres of influence to see the impacts.

Understand behaviors of concern. The application of experience in combination with the identified risks, threats and vulnerabilities provides predictive, actionable intelligence.

Let Us Help You Identify Threats Before a Crisis Occurs

  • Risk of Harm
  • Compliance/Legal Risk
  • Operating Risk
  • Reputation Risk

In-Depth Tools and Expertise

Simply having a “tool” to monitor social media is not enough. Expertise and experience are needed to understand the nuance of social intelligence gathering.

Firestorm has this experience and has created strong partnerships with providers of social intelligence gathering. We have combined best-in-class tools to keep your organization and community safer.

At Firestorm, we understand that you need a cost-effective solution that is “Listening” to all major social media platforms to determine potential threats to individuals and others. We then take listening a step further by “Looking” at very specific potential threats, risks and persons of interest.

We Listen to major social media platforms to determine potential threats.

We Look at very specific potential threats, risks and persons of interest.

Customized, Real-Time Intelligence

Our solutions combine leading intelligence tools with seasoned practitioners using approaches that identify what is being said in social and traditional media in real-time, not hours or days later. Firestorm monitoring uses key ‘indicators’, phrases, and words to provide 24/7 alerts. These direct, real-time feeds come from all major social media networks including Twitter, Facebook, Instagram, Vine, YouTube, Reddit and many others. Firestorm employs proprietary algorithms to instantly identify potential threats and alert stakeholders to take action when needed, proactive vs. reactive.

Smart Listening. We know what to listen for and what it all means in the right context across various types of users and regions.

In Listening, we create structured “streams” to listen to. These listening streams are customized to fit the syntax and context of your cultural environment and data intelligence needs. Streams are comprised of up to ten, keyword phrases. Keywords are words, acronyms, and hashtags, and meta-tags that may be used in the context of social conversation, traditional media mentions, and other social messages and postings that are specific to your environment. These include images and videos.

When listening streams identify a potential threat, we investigate further by Looking. We establish a ‘risk profile’ to identify the potential threats before harmful actions are taken. We then employ deeper virtual investigation approaches and alerts to avoid potential threat outcomes. Additionally, Firestorm expertise includes design, training, and implementation of behavioral risk threat assessment programs for organizations.

Firestorm provides intelligence monitoring services for clients across a wide range of industries. Learn how we can make a difference in your organization.

Monitoring Predictive Actionable Intelligence

HOW CAN WE HELP YOU?