Public/Social Relations

Don’t Let Your First Response Become the Second Crisis

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Effective media communications is a crucial element in emergency/crisis management and should assume a central role in disaster Crisis Public Relationspreparedness. Proper communications establishes public confidence in the ability of an organization to deal with a crisis and to bring about a satisfactory conclusion. Effective media communication is also integral to the larger process of information exchange aimed at eliciting trust and promoting understanding of the relevant issues or actions. Good media communication aids such efforts by:

  • Building, maintaining or restoring trust
  • Improving knowledge and understanding
  • Guiding and encouraging appropriate attitudes, decisions, actions and behaviors
  • Encouraging collaboration and cooperation
  • The Firestorm Crisis Communications training includes the following subject matter:
  • Assessing Media Needs, Constraints & Internal Media-Relations Capabilities
  • Developing Goals, Plans and Strategies
  • Training Communicators
  • Preparing Messages
  • Identifying Media Outlets and Media Activities
  • Delivering Messages

Crisis Training and WorkshopsSenior Management Media Training Seminar/Workshop

Firestorm designs, scripts, conducts and manages hands-on training seminars and workshops for senior management and includes an interactive tabletop test exercise scenario focused on responding to media demands during this crisis. The exercise can be customized, as requested, and will provide an opportunity for your company leadership to learn about the multiple facets of effective media management in the event of a disaster or crisis.

The Firestorm media training seminars and workshops are typically designed based on:

  1. A high-level review of existing analysis of the vulnerabilities and threats identified by your company management;
  2. Customized Firestorm survey;
  3. Review of the targeted messages developed for the specific stakeholder groups,
  4. Crisis communications plans, and
  5. Employee communications plans and regulatory communications plans.

For More Information on our crisis training programs, see Firestorm Media Training for Executives and Senior Management.

Firestorm Media Training Agenda Options:

What is a Crisis?- What are the common elements that occur? What are the roles of senior management?

HarryRhulenCrisisTrainingPublic Relations – Media Management and ‘Lessons Learned’ from the Firestorm media management experience at Virginia Tech following the 2007 campus shootings, and other client crisis scenarios – an inside look at how crises develop, and why it is important to have a uniform message and crisis communications plan in place.

Understanding the Needs of the Media – Quick response capabilities are crucial to establishing your company as a source of
information for the media during an emergency. Understanding and assessing media needs, constraints and internal media-relations capabilities will be addressed.

Utilizing a Written Media Communications Plan – Effective media communication requires a written media communication plan prepared and endorsed by senior management in advance. Firestorm will outline components of an actionable crisis communications plan.

Training a Media Communications Spokesperson – A well trained spokesperson, trained in both communications and emergency issues, is a necessary requirement for effective media communications during a crisis. Firestorm will outline characteristics of an effective spokesperson and provide training, drills and a mock press conference.

Interactive Group Test ExercisesTest exercises will give participants an appreciation of how decisions need to be made, both at a strategic and tactical level. Creating predetermined responses to communicate and manage media during a crisis will be covered extensively for this audience.

Personal Planning– The fundamental building block to having employees perform at work is for them to know their families are safe. There is a high rate of absenteeism among employees and first responders during a crisis.

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