Effective Communication During a Crisis
“What should we do now?” “What should we say?”
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Effective crisis communication is a crucial element in effective crisis management and should assume a central role from the start. It establishes employee and client confidence in the ability of a company to deal with a crisis and to bring about a rapid resolution. Effective crisis communication is also integral to the larger process of information exchange aimed at eliciting trust and promoting understanding of the relevant issues or actions.
Accurate and Timely Information
Providing accurate and timely information to employees and other stakeholders is essential to the crisis communications process. Identifying and prioritizing target audiences and then identifying channels of communications must be established for effective internal and external communications.
Plans must consider alternate communications sources: newsletters, social media, email, text messaging, and 1-800 lines. It must include predetermined stand-by message and tactics such as prepared templates, ready-to-use news releases, media statements, social media messaging, fact sheets, and backgrounds.
Firestorm’s Crisis Communications Planning
Our crisis communications planning:
- Defines communication response strategies that can be implemented when a crisis occurs;
- Assigns crisis communications resources and responsibilities;
- Establishes crisis communications protocols;
- Enables your company to reach target audiences with key messages;
- Enables crisis communications managers to immediately launch public information and media relations campaigns during a crisis.
Media and Communications
Effective media communications is a crucial element in emergency/crisis management and should assume a central role in disaster preparedness. Proper communications establishes public confidence in the ability of an organization to deal with a crisis and to bring about a satisfactory conclusion. Effective media communication is also integral to the larger process of information exchange aimed at eliciting trust and promoting understanding of the relevant issues or actions. Good media communication aids such efforts by:
- Building, maintaining or restoring trust
- Improving knowledge and understanding
- Guiding and encouraging appropriate attitudes, decisions, actions and behaviors
- Encouraging collaboration and cooperation
- Firestorm’s Crisis Communications training includes the following subject matter:
- Assessing Media Needs, Constraints & Internal Media-Relations Capabilities
- Developing Goals, Plans and Strategies
- Training Communicators
- Preparing Messages
- Identifying Media Outlets and Media Activities
- Delivering Messages
For additional information, please see information about our Senior Management Crisis Media Training Seminar/Workshop for Senior Management