Crisis Consequence Management

A crisis is not business as usual. A crisis is business as unusualTM.

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Crises have a short duration, but have consequences that can determine the viability of a business or organization for years to5 Phases of Crisis Activation come. If you are explaining, you are losing.

Crises have impacts – for good and bad. Every crisis starts with a combination of opportunity and danger. Where the risk/crisis conundrum balances depends upon your initial critical decisions, your crisis communications, your monitoring of events, and your adjustments made to strategy and actions as events develop. Your company’s reputation, brand, legacy, and profitability hang in the balance in a crisis.

Only resilient businesses survive crises and disasters. And, of all the disasters you have seen, the WORST will be the one that happens to YOUR company.

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