Hurricane Sandy – a Post Event Hot Wash

A Brief by Jim Satterfield, President and COO, Firestorm

While Hurricane Sandy demonstrated significant direct impacts on over a million businesses with millions more impacted through their supply chains, this brief is applicable to ANY crisis – from natural disasters to episodes of Workplace Violence.

A crisis is not business as usual. A crisis is business as unusual. Crises have a short duration, but have consequences that can determine the viability of a business or organization for years to come.

Identifying and documenting the lessons learned becomes required under best practices and standards. Failure to do so, perpetuates these exposure gaps.

An independent third party facilitated, after-action analysis empowers the audit committee, board, and senior officers with actionable information needed to meet their governance responsibilities and eliminate gaps. There is an urgency to conduct this analysis before valuable information and insights are lost. The report should be completed within five working days of the recovery and distributed all participants.

“What should we do now?” “What should we say?”

This brief by Firestorm President and COO Jim Satterfield presents the key questions and items to address when dealing with the aftermath of a crisis event, and allows you to quickly address the lessons learned and next steps for your business.

Download the brief.



Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.

Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, insurance-related services, communicable illness/pandemic planning, artificial intelligence, and every preparedness initiative.

Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings and continues to provide services to keep tens of thousands of employees, customers and students safer.

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