Download the Brief: Communication Breakdown

The following brief is based on the webinar “Communication Breakdown – It’s Always the Same” presented by Jim Satterfield, President, COO and Co-Founder of Firestorm.

It doesn’t matter how loud you yell if no one is listening. A key step in effective crisis communications planning is to develop clear and concise messages that address stakeholder questions and concerns. One of the most powerful tools for preparing clear and concise messages is the message map. A message map consists of detailed and hierarchically organized information that can be used to respond to anticipated questions or concerns. It is vital that key messages be concisely stated.

In this brief, we discuss crafting these messages, and provide sample statements for varying audiences and scenarios.