Jennifer Freedman and Guy Higgins, Firestorm Principals Colorado

Firestorm Colorado | 10483 E Goose Haven Dr. | Lafayette, CO  80026 | 720 763 8190 | Fax: 303 482 1434 | [email protected]

Jennifer Freedman and Guy Higgins

Jennifer Freedman and Guy Higgins

Firestorm Principals Jennifer Freedman and Guy Higgins are proud to be a part of Firestorm®, a national leader in emergency response, crisis management, crisis communication and disaster recovery.

We are committed to the importance of planned resilience in the face of disruption or crisis.

Firestorm Colorado

We have more than sixty years of combined business experience, and we are committed to the importance of planned resilience in the face of disruption or crisis.  We help companies and organizations plan for and achieve breakthrough performance, even in the face of disruptions and disasters that can severely cripple their ability to do business or put them out of business entirely.

Firestorm’s unique PREDICT.PLAN.PERFORM.®  process is the foundation for a leading-edge suite of consulting services, tools and software that create resilient, disaster-ready organizations.

Improving Decision Making in Crisis

Article copyright © Henry Stewart Publications, first published in Journal of Business Continuity & Emergency Planning, vol 7/1, October 2013

We help organizations plan and train for:

•    Emergency/crisis response – In the face of an emergency, every organization’s first priority is ensuring the safety and well being of their people.  Effective, timely response is possible only with from a team that is trained and experienced or rehearsed in executing their response plan.

  • Crisis management – After the initial emergency response, it is important for leadership to manage evolving events until the crisis is over and set the foundation for recovery of lost or damaged facilities, staff, IT capabilities, and brand/reputation.
  • Crisis communication – communicating appropriately and effectively during a crisis is vital.  Communication with internal audiences (employees and other stakeholders) must inform and reassure.  Communication to external audiences (public and press) must be disciplined, accurate and timely.  Unplanned and extemporaneous communication can exacerbate the crisis.
  • Disaster recovery – Recovering from a crisis quickly is an economic imperative.  Customers/clients must be served.  But recovery takes planning, time and resources.  Even before the crisis is completely past, organizational leadership needs to begin taking actions to ensure a successful return to “normal.”

For a detailed list of Firestorm’s capabilities, click here.

For help assessing, planning or exercising your business continuity or continuity of operations program, contact us at [email protected]

Read our recent article, published in the Journal of Business Continuity & Emergency Planning
“Improving Decision Making in Crisis”


Firestorm Colorado | 10483 E Goose Haven Dr. | Lafayette, CO  80026 | 720 763 8190 | Fax: 303 482 1434 | [email protected]
Decision Making in Crisis
Firestorm Colorado Capabilities

*Firestorm Principal