Firestorm Co-Founder Suzy Loughlin Published in Crisis Management Guidebook on Can Your Business Survive a Crisis?

Just-Published Crisis Management Guidebook Features Tip Sheets and Case Studies from Leading Crisis Experts

SLoughlinWPVAtlanta, GA, November 13, 2012 — In the newest must-read Crisis Management Guidebook, from PRNews, top crisis experts provide businesses and organizations with guidance on issues ranging from research tips to social media tactics to having an effective crisis plan.

Firestorm Co-founder, Suzy Loughlin has seen far too many businesses fail after a crisis. This sparked her interest in writing her contribution to the guidebook: “Can Your Business Survive a Crisis?”

Ms. Loughlin explains: “It is Firestorm’s experience, gained through the response and management of many crises, as well as the designing of numerous crisis management programs, that a mature program should align with best practices across at least five dimensions: Strategy, Policy & Program Framework, Plans, Decision Process, and Communication.

Companies want to measure these dimensions against ‘stages of maturity’ and determine where their program falls. In the model Firestorm works with, the stages of maturity range from complete ‘surprise’ in the face of a crisis, to resiliency being ‘strategic’ and a part of your company’s day-to-day culture.

In her article, Suzy discusses at length, an overall crisis management strategy implemented around five (5) phases of plan activation: Pre-action, Onset, Impact Assessment, Response and Recovery, and Post Disaster.

About Suzanne Rhulen Loughlin, Esq.: Ms. Loughlin is a founding member and CAO of Firestorm®, a national leader in crisis management, vulnerability analysis, risk mitigation and business continuity. From her work with Fortune 100 clients to small businesses to educational institutions– including Virginia Tech immediately after the shootings– Suzanne has gained exceptional insights into crisis management and response.  Her presentations have inspired thousands of listeners on these topics and equip the audience with actionable ideas and suggestions.

About Firestorm: Firestorm is the premier, national leader in business continuity, vulnerability analysis, risk mitigation and crisis management, and knows that disaster readiness and enterprise value go hand-in-hand. Staffed by attorneys, engineers, physicians, law enforcement professionals, psychologists and many other talented individuals, Firestorm works directly with their Senior Management Team and Expert Council on behalf of clients. Firestorm maintains a network of offices in California, Colorado, Georgia, Illinois, New Jersey, New York, Texas, Washington DC, and Wisconsin. For more information visit

About the PR News’ Crisis Management Guidebook, Vol. 6: an essential resource for PR professionals at any organization. This guidebook delivers a comprehensive look at how to handle a PR crisis all while staying cool and calm. The Crisis Management Guidebook is available at