Wendy Ruffcorn, EVP Professional Services
Wendy Ruffcorn, EVP, Professional Services
Wendy Ruffcorn is the EVP of Professional Services for Firestorm. Wendy serves in this leadership role to implement, consult, and advise on a wide array of Firestorm client services and deliverables. She collaborates with Firestorm leadership on key company-wide initiatives in the design and development of the strategic objectives and goals of Firestorm, in support of its overall vision and mission.
In addition to overseeing and managing the delivery of Firestorm products and services, Wendy provides professional guidance and directs the efforts of Firestorm business continuity coordinators, planners, and business partners throughout the continuity planning life-cycle. She leads on content and plan development, services delivery, operations management, and thought leadership associated with delivering quality business continuity programs that align with standards and best practices.
Wendy has a strong background and expertise in business continuity and crisis management planning and has proven success developing strong enterprise-wide business continuity programs encompassing business impact analysis, risk assessment, crisis management, business continuity, emergency response, crisis communications, workplace violence, and communicable illness. Wendy’s expertise has been applied across Fortune 100 clients, small businesses, and government entities throughout numerous industries including banking, retail, manufacturing, healthcare advisory and financial services, media, legal, energy, mining, and education. She has worked closely with clients to analyze business requirements and develop procedures to facilitate operational resilience, crisis response, and organizational recovery. Wendy has achieved high client satisfaction through quality and timely delivery of all business projects.
Wendy joined Firestorm in its inaugural year, 2005. “The best thing about working for Firestorm is its focus on the ‘human’ element in a crisis. Firestorm understands that ‘every crisis is a human crisis’ and that recovering from an event is about more than just getting systems and business processes operational—it’s about people. Ensuring employees and their families are prepared before a disaster strikes, help to ensure a smoother, more effective recovery for the overall organization.”