Social Media Management and Risk
Karen Masullo is the Chief Intelligence Officer and EVP for Firestorm. Together with Jim Satterfield, Firestorm COO and President, she launched the Firestorm Predictive Intelligence Practice in 2012. Karen directs the Predictive Intelligence Analyst teams for the practice area, in addition to Marketing and Content teams.
In addition to serving as the Firestorm Predictive Intelligence advisor, she also serves on the Firestorm Expert Council and delivers Predictive Intelligence Analysis and social media strategy and policy services for Firestorm clients.
Karen brings specific experience in senior level marketing leveraging emerging technologies to Firestorm. Her passion and experience are focused on technology innovation from the customer point-of-view with drivers being extraordinary service, policy development and training, risk mitigation, customer usability and customer and community interaction.
Karen has been a requested consultant for companies seeking guidance and senior project leadership in:
- Predictive, actionable intelligence
- Social and traditional media policy development
- Social and traditional media monitoring and measurement
- Social and traditional media risk management
- Branding and reputation management
Karen has also delivered more than 4500 hours of both workshop and webinar training, and directs the Firestorm webinar program planning and delivery initiative.
Prior to Consulting, Ms. Masullo was the Director of Global Technology Product Development for world outplacement leader Drake Beam Morin (DBM) where she was one of only three people in DBM’s history to win their highest award for innovation – the da Vinci Award.
As an innovation technologist and project manager, Ms. Masullo hosted, trained, and collaborated with counterparts from Japan, France, Australia, The United Kingdom, Brazil, New Zealand, Canada and Singapore in launching next-generation products and services, customized for local markets.
Ms. Masullo is a Pushcart Prize nominee, a former featured Writer for HRGuru (a Monster Company), and a former Board Member for the Charleston, SC ASTD (American Society for Training and Development).
Karen has also received Certification in FEMA’s IS-00042 Social Media in Emergency Management 2014, Emergency Support Function 15 (ESF15): A New Approach to Emergency Communication and Information Distribution, and FEMA IS-00106.12: Workplace Violence Awareness Training 2012.