McDonald’s is this week’s Twitter Hoax Victim
The McDonald’s Racism Twitter Hoax
Last weekend we had the DIRECTV Hoax that went viral. This past weekend McDonald’s was the target.
Take a look at the Twitter Hashtag #seriouslymcdonalds
A tweet originated that depicts an image claiming “African-American customers are now required to pay an additional fee of $1.50 per transaction.”
This hoax image was then spread through Twitter with thousands of Tweets and retweets.
While some sources state the image was originally found on TwitPic, others say it appeared last June 2010 on the notorious site 4chan. We found it here on the McServed website dated June 17, 2010.
This is a boon for those Twitter accounts that are mass created specifically to grow traffic and earn money through PPC (pay per click) to the various website links they spam broadcast.
These accounts hijack profile images, and mass auto-tweet the same message to drive followers and traffic. They love this kind of thing and jumped on this one en-mass.
Then Peta jumped in with this message that was re-tweeted time and again by their 178,046 followers and linked to their http://www.mccruelty.com/ website. We have yet to see a retraction on the Peta account.
McDonald’s official Twitter account worked to address the issue, and great credit must be given to Mashable for continually broadcasting that this incident was and is indeed a hoax
The official statement from Rick Wion, McDonald’s director of social media:
“The sign is obviously a hoax. As a company and a brand we have a long and proud history of diversity inclusion across our system on both sides of the counter.
“From our management crew, franchisees — across the board, we’re very proud of our record of diversity. This is unfortunately an example of how rumors can outspeed the truth. Over the last 48 hours we’ve been tweeting and striving to clarify that this is a hoax.”
This type of blind re-broadcast serves no one. If you have a Social Media account, have you ever re-broadcast a message not knowing its validity? Have you retracted once you found out the truth?