ICRC 2015 Call for Speakers
Firestorm is pleased to once again present both a pre-conference workshop and during conference sessions at the 2015 ICRC.
We’d love for you to join us, and share your expertise.
The 2015 International Crisis and Risk Communication (ICRC) Conference calls for speaker submissions of case-study oriented presentations, with content to include firsthand-experiential reports, original academic research and exploration, lessons learned and best-practice recommendations related to crisis and risk communication, especially directed to the theme: Accountability, Metrics and Critique.
The 2015 ICRC Conference Theme: Accountability, Metrics and Critique
Crisis communication readiness entails the awareness, planning, accountability, skills and resources necessary to navigate through a crisis. This increasingly entails the ability to identify, record, assess, understand and communicate the effectiveness of such measures. In the planning stages, specific facts, figures and outcome projections are necessary to justify the allocation of resources. In training efforts, effective critique and evaluation are needed for awareness, education and preparation. And, after crises, the ability to ascertain fulfillment of due diligence is vital.
Some core questions arise: By what standards do we judge such communication efforts, and how should we benchmark performance? Which measurements must be central on the communication dashboard? How do value systems (external and internal) figure in? For example, is a particular crisis communication practice fully ethical and honest, sustainable and transparent, and compliant to all necessary rules? Who decides, and how? How is health and safety preservation assessed with relationship to risk warnings and emergency communication? How might communication choices affect the human condition in the context of a crisis?
In business, effectiveness metrics may be used to show return on investment (ROI) and return on effort (ROE) as to crisis communication planning, management and execution. Post-crisis image-reputation, shareholder value and litigation costs are examples of important variables to be measured. Other areas might include: the impact of product recalls, post-scandal bounce-back, the effects of social media chatter, and impact on business outcomes and profitability. Using this data, how can we ascertain what works and what doesn’t and the reasons why?
Please join this conversation. Presentation themes might include:
• Assessing what constitutes effective crisis and risk communication
• Testing normative versus improved prescriptions for crisis and risk communication
• Validating academic models, frameworks and theories; applying to real-world case studies
• Identifying appropriate evaluation metrics and relevant criteria (meeting/exceeding audience expectations, etc.)
• Discussing both intended and unintended crisis communication consequences
The conference welcomes submissions reflecting a diverse range of disciplinary and interdisciplinary perspectives. For More Information: Please contact Eileen Doherty, conference coordinator at [email protected] or call +001 (407) 823-2833.
Acceptance of submission requires author commitment to register and present at the conference. Please plan to attend and participate in the fifth annual ICRC Conference hosted by the Nicholson School of Communication, UCF – Orlando, Florida, USA.