How Leaders Lead in Natural Disaster with Bruce Blythe and Jim Satterfield

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Undoubtedly, natural disasters are in the forefront of many people’s minds after the last month of hurricanes, earthquakes and wild fires.

Days after Hurricane Harvey battered Houston, Mexico experienced a massive earthquake, and wildfires continue to rage in Oregon, and hours prior to Hurricane Irma striking the entire state of Florida with high-wind impacts and storm surge felt along the Southeast coast, Firestorm CEO and President, Jim Satterfield, teamed with Bruce Blythe, Chairman of R3 Continuum to discuss the impacts of the two storms and other disasters and crises.

The storms, like many crises, bring home the importance of preparation and training prior to events. During the session Jim and Bruce discussed:

  • Understanding crisis impacts and related decisions
  • Prioritizing actions to take during a crisis
  • How to focus communication messages

If you missed the session, the recording can be viewed here in addition to corresponding materials for download.

The webinar provided insights into natural disaster issues and solutions. What are the risks? What made Harvey a crisis? What are the lessons learned? What is the Crisis Index in the days and weeks after the storm? How can citizens and organizations prepare for Hurricane Irma?

The focus of the webinar was on the crisis impacts on employees, customers, facilities, supply chain, finances and brand.

Crises are fluid over time. A crisis can escalate or deescalate causing an adjustment of the Crisis Index over time. Recognition of the escalation and source will impact and shift the responses, DECISIONS, ACTIONS AND WORDS. The life-cycle of the crisis can be documented by recognizing the changing in Crisis Index over time.

In addition to the ASIS session, Bruce and Jim frequently team together to present thought-provoking sessions and interviews. Recently, the two discussed how leaders should lead during a crisis. The interview is composed of insights regarding cybersecurity, crisis communication and planning for the unplanned, among others. Download the full paper here.

Jim Satterfield, Firestorm CEO/President and Co-Founder

About: James W. Satterfield
President / CEO / Founder
Firestorm Solutions, LLC.

James (Jim) W. Satterfield is the CEO and President of Firestorm. Jim Satterfield is a nationally-recognized expert on crisis management, threat assessment, disaster preparedness and business continuity planning. Jim has spoken to hundreds of groups advocating a culture of preparedness.

Jim has experience as President, CEO, and COO of various public and private companies in business continuity, communications, crisis management, environmental, insurance, reinsurance, risk management, and technology. Jim has extensive expertise in the identification of vulnerabilities and risks along with solution design.

Jim has extensive public and private company experience in the identification of problems and designing solutions. His added experience as CEO and COO of various public and private companies provides for a substantive background in addressing the significant risks and exposures many corporate boards face in today’s highly regulated, dynamic environment.

Jim’s philosophy is that every crisis is a human crisis. He co-authored “Disaster Ready People for a Disaster Ready America.”

Bruce Blythe, R3 Continuum Chairman and Owner, Firestorm Partner

About: Bruce T. Blythe
R3 Continuum, Inc.

Bruce Blythe is an internationally acclaimed crisis management expert, certified clinical psychologist, and veteran of the Marine Corps’ Military Police. Bruce has personally been involved in various crises over the past twenty years such as the Oklahoma City bombing, 9/11, Hurricanes Andrew and Katrina. He serves as a consultant and certified coach to numerous Fortune 500 executives and managers in strategic crisis leadership, preparedness, and response. Bruce is widely regarded as a thought leader in the crisis management and business continuity industries. He has authored two books Blindsided: A Manager’s Guide to Catastrophic Incidents in the Workplace and Blindsided: A Manager’s Guide to Crisis Leadership and actively provides commentary in The Wall Street Journal, Newsweek, Business Week, and Fortune. Bruce has appeared on NBC’s Today Show, CNN, ABC’s 20/20, CBS’ 48 Hours, CNBC, NPR, and others.

About: ASIS
ASIS International is the leading organization for security professionals worldwide. Founded in 1955, ASIS is dedicated to increasing the effectiveness and productivity of security professionals by developing educational programs and materials that address broad security interests, such as the ASIS International Annual Seminar and Exhibits, as well as specific security topics. ASIS also advocates the role and value of the security management profession to business, the media, government entities, and the public.

By providing members and the security community with access to a full range of programs and services, and by publishing the industry’s No. 1 magazine—Security Management—ASIS leads the way for advanced and improved security performance.

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