Crisis Media Training Seminar/Workshop for Senior Management

Firestorm designs, scripts, conducts and manages hands-on training seminars and workshops for senior management and includes an interactive tabletop test exercises scenario focused on responding to media demands during this crisis. The exercise can be customized, as requested, and will provide an opportunity for your company leadership to learn about the multiple facets of effective media management in the event of a disaster or crisis.

Firestorm’s media training seminars and workshops are typically designed based on:

  • A high-level review of existing analysis of the vulnerabilities and threats identified by your company management;
  • Customized Firestorm survey;
  • Review of the targeted messages developed for the specific stakeholder groups,
  • Crisis communications plans,
  • Employee communications plans and regulatory communications plans

Firestorm Media Training Agenda Options

Our options for customized training include the following:

What is a Crisis? – What are the common elements that occur? What are the roles of senior management?

Public Relations – Media Management and ‘Lessons Learned’ from Firestorm’s media management experience at Virginia Tech following the 2007 campus shootings, and other client crisis scenarios – an inside look at how crises develop, and why it is important to have a uniform message and crisis communications plan in place.

Understanding the Needs of the Media – Quick response capabilities are crucial to establishing your company as a source of information for the media during an emergency. Understanding and assessing media needs, constraints and internal media-relations capabilities will be addressed.

Utilizing a Written Media Communications Plan – Effective media communication requires a written media communication plan prepared and endorsed by senior management in advance. Firestorm will outline components of an actionable crisis communications plan.

Training a Media Communications Spokesperson – A well trained spokesperson, trained in both communications and emergency issues, is a necessary requirement for effective media communications during a crisis. Firestorm will outline characteristics of an effective spokesperson and provide training, drills and a mock press conference.

Interactive Group Test Exercises– Test exercises will give participants an appreciation of how decisions need to be made, both at a strategic and tactical level. Creating predetermined responses to communicate and manage media during a crisis will be covered extensively for this audience.

Personnel Planning The fundamental building block to having employees perform at work is for them to know their families are safe. There is a high rate of absenteeism among employees and first responders during a crisis.


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