Judi Nardella Hershman

Crisis and Disaster Preparedness

Judi Nardella Hershman is a management consultant to individuals, businesses and associations that require expertise when addressing the impact of communications on society and business. In 2000, she founded RAFTR Communications, a crisis and reputation management consulting firm, based in McLean, Virginia.

Ms. Nardella Hershman is experienced in public and media relations, branding, marketing communications, investor relations, and grassroots organization. She has an impressive, established track record briefing Capitol Hill staff on a variety of issues and is renowned as an effective and dynamic trainer and facilitator.

Ms. Nardella Hershman has been nationally recognized for a number of client engagements. Her expertise in coalition building and strategic message development helped a state teachers’ organization defeat three bills in their state’s general assembly in six weeks. Her work won recognition with awards from PRWeek, the Bulldog Award for Excellence in Media Relations & Publicity and two IABC Silver Inkwell awards. She is credited with helping to facilitate the successful resolution of a five-year Qui Tam case, coupled with an investigation by the Texas State Attorney General for one of the nation’s oldest and most prestigious children’s hospital.

Ms. Nardella Hershman is also experienced in high profile appellate litigation, witness preparation, and strategic communication coaching for CEO/COO/ CFO level executives with Fortune 500 companies. She has effectively prepared business and opinion leaders for appearances on: “Meet The Press,” “Larry King Live,” “The Today Show,” and for congressional and state hearings.

Ms. Nardella Hershman has a distinguished record of achievement for her contributions to her community . She is: the president of the Safe Community Coalition, a non-profit that she helped to found 13 years ago; a founding member and past president of The Angels Network; a member of the Fairfax County Public Library Foundation Board; a member of the Fairfax County Public School’s Business Industry Advisory Council; and an advisor to the Medical Care for Children Partnership.

Ms. Nardella Hershman is proud to have been named Citizen of the Year in 1997 by her hometown, Mclean, Virginia, for her work with helping create a K-12 character education program for schools, public and private, in the Great Falls, McLean and Falls Church communities.