Jim Squire

Franchise Consulting


Southeast Franchise Forum
Jim Squire, Certified Franchise Executive, is Executive Vice President and Chief Development Officer at Firestorm, overseeing franchise development and alternative channel expansion for the brand.  Firestorm is a national franchise company specializing in crisis management, vulnerability analysis/threat assessment, and business continuity.  Squire also serves as president and CEO of Franchise Marketing Advisors, LLC, a broad based franchise development consulting practice.  Prior to Firestorm and FMA Squire was a senior executive with such well-known brands as the HoneyBaked Ham Company, Great American Cookie Company, Arby’s, Day’s Inns and the Howard Johnson Hotel Company.

Passionate about franchising as the “great American dream,” Squire is involved in the following national franchise industry boards and committees: member and past chairman of the Board of Governors of the Institute of Certified Franchise Executives; member and past chairman of the Board of Trustees of the International Franchise Association’s Educational Foundation; member of IFA’s Franchisor Forum, Franchise Congress, and the Franchise Relations and Membership Committees; and former member of the IFA Board of Directors.  On the local level he serves as chairman of the Board of Directors of the Southeast Franchise Forum.

Squire also maintains a high profile in the foodservice industry as Chairman Emeritus of the Georgia Restaurant Association, and a member of Georgia State University’s School of Hospitality Industry Advisory Board and the Atlanta Chapter of the American Institute of Wine and Food (past chairman).  He is past president of the restaurant division of the Georgia Hospitality and Travel Association, which presented Squire with the prestigious Chairman’s Award in 2003 and designated him Food Service Industry Leader of the Year in 1990.

Additionally Squire serves as a Commissioner of the Housing Authority of Fulton County, and is a magna cum laude graduate of the Fulton County Citizens University and a member of American Legion Post 134.  He is a former member of the Board of Directors of the National Association of Private Industry Councils, the Private Industry Council of Atlanta (past chairman), and the Georgia National Guard, where he served as Assistant Public Information Officer and Aide to the Adjutant General.

Squire lives in Sandy Springs, GA where he is a member of the City of Sandy Springs Planning Commission, Leadership Sandy Springs, and the Rotary Club of Sandy Springs (president-elect).  He is a graduate of the Sandy Springs Citizen’s Police Academy and a former member of the City of Sandy Springs Charter Commission and Board of Appeals.  He and his wife Donna are active members of Mount Pisgah United Methodist Church. Contact Jim



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