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DTSTART;TZID=America/New_York:20171014T080000
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SUMMARY:Academy of Florida Management Attorneys
DESCRIPTION:Firestorm Chief Intelligence Officer and EVP\, Karen Masullo\, will be presenting a workshop for the Academy of Florida Management Attorneys. The session\, hosted at The Breakers Hotel in Palm Beach\, FL will be conducted on October 14. \nPredictive Intelligence Monitoring and Social Media:\nThis workshop talk is based on an article co-authored by the Presenter\, that first appeared in American Bar\, Law Practice Today: Social Media Risk Monitoring: Has Your Organization Been Gazopted*? \nAlmost all corporate disasters and crises are impacted by social and traditional media. Every company must monitor what is being said about the organization in blogs\, news sites and forums. The failure to monitor social and traditional media may mean the end of your firm. \nThe act of having your reputation\, your brand\, your message\, your identity\, or a confidential communication co-opted by an unauthorized person\, or by one who is violating a confidence or trust is a growing and constant threat in today’s environment. \nSocial media magnifies business impacts in disasters and crises. It is no longer enough view social media as solely another marketing medium. The failure to monitor social media risk and threats issued via social media may mean the end of your business\, reputation\, or brand. \nLearning Objectives – This 90-minute Session will give attendees a high-level overview of: \n\nWhat is Monitoring and Social Media Management (SMM)?\nWhy Monitor?\nThe Who\, Where and When of Monitoring\nThe How of Monitoring\nConsideration of Tools and Functionality\nImmediate Engagement and Alerts\nLogical Workflow\nIntegrating with an Existing Crisis Management Plan\nApplications Monitored\nEmployee communications\nComplexity\nEngagement\nRecord-Keeping and Reporting\nGlobal/Multilingual\nTriggers and Response\nQ&A – 15 minutes\n\nPresenter: \nKaren Masullo is the Chief Intelligence Officer and EVP for Firestorm. Together with Jim Satterfield\, Firestorm COO and President\, she launched the Firestorm Predictive Intelligence Practice in 2012. Karen directs the Predictive Intelligence Analyst teams for the practice area\, in addition to Marketing and Content teams.\nIn addition to serving as the Firestorm Predictive Intelligence advisor\, she also serves on the Firestorm Expert Council and delivers Predictive Intelligence Analysis and social media strategy and policy services for Firestorm clients. \nKaren brings specific experience in senior level marketing leveraging emerging technologies to Firestorm. Her passion and experience are focused on technology innovation from the customer point-of-view with drivers being extraordinary service\, policy development and training\, risk mitigation\, customer usability and customer and community interaction. \nKaren has been a requested consultant for companies seeking guidance and senior project leadership in: \n\nPredictive\, actionable intelligence\nSocial and traditional media policy development\nSocial and traditional media monitoring and measurement\nSocial and traditional media risk management\nBranding and reputation management\nCrisis communication\nMessage mapping and communication strategy\n\nKaren has also delivered more than 5000 hours of both workshop and webinar training\, and directs the Firestorm webinar program planning and delivery initiative. \nPrior to Consulting\, Ms. Masullo was the Director of Global Technology Product Development for world outplacement leader Drake Beam Morin (DBM) where she was one of only three people in DBM’s history to win their highest award for innovation – the da Vinci Award. \nAs an innovation technologist and project manager\, Ms. Masullo hosted\, trained\, and collaborated with counterparts from Japan\, France\, Australia\, The United Kingdom\, Brazil\, New Zealand\, Canada and Singapore in launching next-generation products and services\, customized for local markets. \nMs. Masullo is a Pushcart Prize nominee\, a former featured Writer for HRGuru (a Monster Company)\, and a former Board Member for the Charleston\, SC ASTD (American Society for Training and Development). \nKaren has also received Certification in FEMA’s IS-00042 Social Media in Emergency Management 2014\, Emergency Support Function 15 (ESF15): A New Approach to Emergency Communication and Information Distribution\, and FEMA IS-00106.12: Workplace Violence Awareness Training 2012.
URL:https://www.firestorm.com/event/academy-of-florida-management-attorneys/
LOCATION:The Breakers Hotel\, 1 S County Rd\, Palm Beach\, FL\, 33480
CATEGORIES:Live Event,Workshop
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