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VAIS – Communication Breakdown (It’s Always the Same)

November 19, 2015 @ 5:00 am - 5:45 am EST

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VAIS and Firestorm

A key step in effective crisis communications planning is to develop clear and concise messages that address stakeholder questions and concerns.

One of the most powerful tools for preparing clear and concise messages is the message map.

A message map consists of detailed and hierarchically organized information that can be used to respond to anticipated questions or concerns. It is vital that key messages be concisely stated.

This webinar will discuss crafting these messages, and provides sample statements for varying audiences and scenarios.Register Webinar Image

Message maps must be customized based upon your Organization’s defined policies and planned responses.

We will cover how to:

  • Identify what you most want the target audience to know
  • Identify what you need to do to correct misconceptions or erroneous information
  • Prepare three key messages that communicate your overarching (core) talking points
  • Prepare supporting message points for each key message
  • Develop supporting material for each message
  • Document in writing the recommended messages and supporting material
  • How to identify and involve Community, Families, Critical Suppliers, Critical Functions and Critical Employees

Join Firestorm® President, COO and Co-Founder, Jim Satterfield for an information-packed webinar session. Firestorm is a national leader in emergency response, crisis management, crisis communications and workplace violence. Firestorm provides crisis management to schools nationally and has identified actionable solutions to address these threats before they escalate to acts of physical violence or result in death.

Firestorm provides crisis management to organizations nationally and has identified actionable solutions to address threats before they escalate. Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings, Littleton, CO, Roswell, NM and Jefferson County School District in Colorado (Columbine, Arapahoe, Deer Creek and Platte Canyon schools).


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November 19, 2015
5:00 am - 5:45 am
Event Category:



Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.

Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, insurance-related services, communicable illness/pandemic planning, predictive intelligence, and every preparedness initiative.

Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings and continues to provide services to keep tens of thousands of employees, customers and students safer.

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Roswell, GA USA 30076