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VAIS – Communication Breakdown (It’s Always the Same)

November 19, 2015 @ 5:00 am - 5:45 am EST

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VAIS and Firestorm

A key step in effective crisis communications planning is to develop clear and concise messages that address stakeholder questions and concerns.

One of the most powerful tools for preparing clear and concise messages is the message map.

A message map consists of detailed and hierarchically organized information that can be used to respond to anticipated questions or concerns. It is vital that key messages be concisely stated.

This webinar will discuss crafting these messages, and provides sample statements for varying audiences and scenarios.Register Webinar Image

Message maps must be customized based upon your Organization’s defined policies and planned responses.

We will cover how to:

  • Identify what you most want the target audience to know
  • Identify what you need to do to correct misconceptions or erroneous information
  • Prepare three key messages that communicate your overarching (core) talking points
  • Prepare supporting message points for each key message
  • Develop supporting material for each message
  • Document in writing the recommended messages and supporting material
  • How to identify and involve Community, Families, Critical Suppliers, Critical Functions and Critical Employees

Join Firestorm® President, COO and Co-Founder, Jim Satterfield for an information-packed webinar session. Firestorm is a national leader in emergency response, crisis management, crisis communications and workplace violence. Firestorm provides crisis management to schools nationally and has identified actionable solutions to address these threats before they escalate to acts of physical violence or result in death.

Firestorm provides crisis management to organizations nationally and has identified actionable solutions to address threats before they escalate. Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings, Littleton, CO, Roswell, NM and Jefferson County School District in Colorado (Columbine, Arapahoe, Deer Creek and Platte Canyon schools).


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November 19, 2015
5:00 am - 5:45 am EST
Event Category:



Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.