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VAIS and Firestorm Present – Crisis Communications Trust and Resiliency: Brand Attributes

March 13, 2018 @ 10:00 am - 10:45 am EDT

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Caring about and acting upon initiatives that highlight the health and safety of everyone in your organization, and by extension your community, demonstrates a sincerity of purpose that is reflected across an organization’s brand.

Preparedness and resiliency are key brand attributes for every organization. Today’s best career search web sites feature those internal to an organization sharing what it’s like to work or study there. Vendors want to work with resilient organizations and most important, clients and customers want to be assured of an organization’s longevity.

In this webinar, we will discuss how to prepare for the time when control of events and messages are lost, impacts accelerate and public scrutiny intensifies. We will cover:

What seems “OFF”? – Metrics to measure:

  • Outrage – Shocking, Offensive, Despicable, Shameful, Crazy, Beyond Belief, and Extreme
  • Fault – Responsibility, Culpability, Accountability, and Liability
  • Fear – Panic, Alarm, Terror, Dread, Anxiety, Horror, and Concern

The Firestorm Crisis Index™ quantitatively and qualitatively rates crises on reach, context, and acceleration.

  • Reach – volume, tone, and source of communications
  • Context – significance, magnitude, and extent of impact
  • Acceleration – rate of change in volume

You must register via this link: https://attendee.gotowebinar.com/register/5100527075934663937

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Firestorm Team


Online Webinar



Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.

Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, insurance-related services, communicable illness/pandemic planning, artificial intelligence, and every preparedness initiative.

Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings and continues to provide services to keep tens of thousands of employees, customers and students safer.

(800) 321-2219


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Suite 130
Roswell, GA USA 30076