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The University of Alabama and Firestorm Present: Predictive Insights: Looking for Clues in Advance of a Crisis

February 20, 2018 @ 10:30 am - 11:15 am EST

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To paraphrase the eminent Dr. Robert L Pfaltzgraff Jr., crises prediction may be the result of a failure of imagination or the inability to connect informational dots properly. What is deemed as unlikely is demoted as a focus of preparatory efforts. The unfamiliar becomes the highly improbable. We discard bits of information that may have enabled us to prepare for a crisis because we are unable to think of abstract threats. We lose or overlook clues that may give us advance warning. We don’t know what we don’t know and are incapable of thinking about the unknown.

In a crisis, we can only react with what we know. Through the combination of leveraging technology, tools, and expertise of analytics, we can not only aid in critical decision support in times of crisis, we may be able to foretell and prevent a crisis altogether.

In this webinar, Chief Intelligence Officer for Firestorm, Karen Masullo, will discuss how you can work toward eliminating crisis surprise, disaster denial and self-deception by using technology and analysis to identify potential issues before they evolve into crisis.

You must register via this link: https://attendee.gotowebinar.com/register/7200993407707595009

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Firestorm Team


Online Webinar



Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.

Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, insurance-related services, communicable illness/pandemic planning, artificial intelligence, and every preparedness initiative.

Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings and continues to provide services to keep tens of thousands of employees, customers and students safer.

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