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TAIS and Firestorm Present – Crisis Communications Trust and Resiliency: Brand Attributes

March 15, 2018 @ 11:00 am - 11:45 am EDT

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Caring about and acting upon initiatives that highlight the health and safety of everyone in your organization, and by extension your community, demonstrates a sincerity of purpose that is reflected across an organization’s brand.

Preparedness and resiliency are key brand attributes for every organization. Today’s best career search web sites feature those internal to an organization sharing what it’s like to work or study there. Vendors want to work with resilient organizations and most important, clients and customers want to be assured of an organization’s longevity.

In this webinar, we will discuss how to prepare for the time when control of events and messages are lost, impacts accelerate and public scrutiny intensifies. We will cover:

What seems “OFF”? – Metrics to measure:

  • Outrage – Shocking, Offensive, Despicable, Shameful, Crazy, Beyond Belief, and Extreme
  • Fault – Responsibility, Culpability, Accountability, and Liability
  • Fear – Panic, Alarm, Terror, Dread, Anxiety, Horror, and Concern

The Firestorm Crisis Index™ quantitatively and qualitatively rates crises on reach, context, and acceleration.

  • Reach – volume, tone, and source of communications
  • Context – significance, magnitude, and extent of impact
  • Acceleration – rate of change in volume

You must register via this link: https://attendee.gotowebinar.com/register/7764750402664080641

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March 15, 2018
11:00 am - 11:45 am EDT
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Firestorm Team


Online Webinar



Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.