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Everyone swarms to bad news. The challenge is not to stop a rumor from becoming a lie, but to stop a rumor from becoming the truth. Almost everything you learn in the first 24-hours of a crisis is wrong. There are organizations and people who earn revenue from website traffic – accurate or not. Don’t let your crisis become their lead story.
1. Building, Maintaining or Restoring Trust
2. Improving Knowledge and Understanding
3. Guiding and Encouraging Appropriate Attitudes, Decisions, Actions and Behaviors
4. Encouraging Collaboration and Cooperation
Firestorm® is America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value. The Firestorm PREDICT.PLAN.PERFORM.® methodology combines best-practice consulting with proven crisis management expertise, empowering clients to manage risk and crisis.
Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, communicable illness/pandemic planning, predictive intelligence and every preparedness initiative.
Firestorm has worked with hundreds of schools to keep tens of thousands of students safer. Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings and more recently to Littleton, CO, Roswell, NM and Jefferson County School District in Colorado (location of Columbine) among others.