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Jim Satterfield to Speak at Southeast Franchise Forum Breakfast

June 12, 2018 @ 7:30 am - 8:30 am EDT

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Firestorm CEO, Jim Satterfield, was selected to speak at the June Southeast Franchise Forum breakfast meeting. Professionals will meet on June 12th at 7:30 a.m. at Maggiano’s restaurant in Atlanta.

Topic: Don’t Make Your Next Crisis Your Last Stand

Topic Synopsis: The presentation will share lessons learned from multiple crisis events impacting franchise systems.Jim Satterfield CEO Firestorm

Franchisors and franchisees must appreciate the potential brand and reputation impacts the crises and allegations have. In a crisis, the DECISIONS you make, the ACTIONS you take, and the WORDS that you say will determine whether the crisis escalates or stabilizes impacting your franchise family.

All crises are not equal. Understanding a developing crisis and its public perspectives become the foundation to optimize crisis outcomes. How decisions are made in a crisis is critical to the outcome. Ensuring your crisis management leadership is aware of their roles and the need to make decisions based upon available information, data. The crisis approach and policy leads developing contingency plans for actual and potential exposures and threats.

Based on the extensive experience from responding to crisis events, the Firestorm Crisis Index™ and the crisis management concept of using metrics based on the dimensions of OFF (OUTRAGE, FAULT, and FEAR) to evaluate crisis severity were developed and are in use today by multiple types of organizations. This focus is used to direct all DECISIONS, ACTIONS and WORDS to address the most critical crisis dimensions. The REACH, CONTEXT, and ACCELERATION provide the urgency response framework.

The value of any communications must be weighed against the potential exposure or liability created by the communications. An effective crisis communications plan will empower the franchisor to establish the ‘Why’ of all communications.

About the Southeast Franchise Forum

SEFF was founded over twenty years ago with the mission of providing the franchise community with resources, informative meetings and networking opportunities. Quarterly they host the International Franchise Association Franchise Business Network meeting, which is open to all SEFF and IFA members. As a member organization, SEFF is open to franchisors, franchisees, and a good balance of supplier members. Learn more about SEFF.

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June 12, 2018
7:30 am - 8:30 am EDT
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Southeast Franchse Forum


Maggiano’s Little Italy – Buckhead
3368 Peachtree Rd
Atlanta, GA 30326 United States
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Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.