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IFA 2016 Convention – Jim Squire and Jim Satterfield to Present

February 20, 2016 @ 9:00 am - February 23, 2016 @ 2:00 pm EST

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Jim Squire, Certified Franchise Executive and Executive Vice President and Chief Development Officer at Firestorm, will be presenting at the 56th annual IFA Convention. The conference, held in San Antonio, Texas, will stretch from February 20-23rd. Jim’s session, entitled Franchisees and License Agreements… Things You Need to Know, will be presented Monday, February 22nd from 10:15-11:45 a.m. CT.

Joining Jim during the presentation will be: Justin Klein, Partner, Marks & Klein, LLP; David Barr, Chairman, PMTD Restaurants; and Dave McDougall, President and CEO, Back Yard Burger. The session will dive into issues surrounding licensing agreement.

Presenting a balanced perspective from both sides, attendees will learn:Crisis Coach Register

  • What your rights are at time of transfer?
  • How to work with your franchisor to choose your successor.
  • Death and disability issues you may not have considered.
  • Do you really have a protected territory?
  • When and how it is appropriate to negotiate on agreements and renewals?
  • When it makes sense to NOT sign an agreement.

Firestorm President, COO and Co-Founder, Jim Satterfield, will also be attending the conference. Jim’s session, entitled Strategies for Improving Franchise Communications, will be held from 2:45-4:15 p.m. CT on Sunday, February 21st.

The session will offer ample opportunity for participants to explore the subject of communications in depth, including:

  • Examples of how technology was used to facilitate communications and how it continually changes the way we communicate.
  • Best practices in communications.
  • How effective communications lead to improving franchisee/franchisor relations.
  • How Franchise Advisory Councils and other support features are used to promote effective communications.
  • Strategies for identifying and changing dysfunctional communications.

View the full conference agenda and learn more about session topics.

About Jim Squire

Jim Squire, Certified Franchise Executive, is Executive Vice President and Chief Development Officer at Firestorm, overseeing franchise development and alternative channel expansion for the brand.  Firestorm is a national franchise company specializing in crisis management, vulnerability analysis/threat assessment, and business continuity.  Squire also serves as president and CEO of Franchise Marketing Advisors, LLC, a broad based franchise development consulting practice.  Prior to Firestorm and FMA Squire was a senior executive with such well-known brands as the HoneyBaked Ham Company, Great American Cookie Company, Arby’s, Day’s Inns and the Howard Johnson Hotel Company. Learn more about Jim Squire.

About Jim Satterfield

James (Jim) W. Satterfield is the President/COO of Firestorm. Satterfield has experience as President, CEO and COO of various pub­lic and private companies in business continuity, communications, crisis management, environmental, insurance, reinsurance, risk management and technology. Jim has extensive expertise in the identification of vulnerabilities and risks along with solution design. Learn more about Jim Satterfield.

About the 2016 IFA Convention

IFA’s Convention—specifically designed for franchisees, franchisors and our steadfast supplier partners that support the franchise industry—is the forum to build and enrich these relationships and ideas. As always, IFA’s Convention offers top speakers who share their best practices as the industry continues to work its way out of these still challenging economic and public policy times. [Our] Convention is filled with educational sessions, round-tables, summits and mini-super sessions designed to give you the latest trends and information in the areas of franchise relations, management and leadership, financing, multi-unit growth, international growth, franchise development, social media and more! Learn more about the convention.

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February 20, 2016 @ 9:00 am EST
February 23, 2016 @ 2:00 pm EST
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Henry B. Gonzalez Convention Center
200 E Market St
San Antonio, TX 78205 United States
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Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.